Marketing Research: Problem Determination and Practice of Questionnaire Development (Case of Consumers Risks at the Wine Market)

Starostina, Alla; Кравченко, В. В.

doi:10.17721/1728-2667.2015/173-8/1

Cited by 7 publications

(5 citation statements)

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“…Consideration of the positioning process, which consists in determining the place of the company's product in the market compared to similar product offers. Source: developed by the authors based on the research of Kozak (2011), Starostina et al (2009), Shcherbak (2020), Κudenκo (2006) Ukrainian scientist Zozulov (2006) expresses an opinion about the influence on the consumer's consciousness and indicates the need to systematically develop a product positioning strategy. Such a strategy should aim to actively intervene and change existing perceptions of the industry in a way that is beneficial to businesses.…”

Section: Conflict Of Interestmentioning

confidence: 99%

Untitled

2023

ebcstu

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082) З-41 ЗБІРНИК НАУКОВИХ ПРАЦЬ Черкаського державного технологічного університету Серія: Економічні науки Zbirnyk naukovyh prats Cherkaskogo derzhavnogo technologichnogo universitetu Seria: Еkonomichni nauky Випуск 71 2023 Issue 71 2023 Видання входить до Переліку наукових фахових видань України (категорія «Б») як фахове видання з економічних наук,

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Section: Conflict Of Interestmentioning

confidence: 99%

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2023

ebcstu

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“…Так, згідно з деякими даними до початку 90-х рр. в зарубіжних країнах витрати компаній на проведення маркетингових досліджень становили в середньому шість доларів на кожну тисячу доларів реалізованої продукції [4].…”

Section: Marketing Research As a Product Of Consulting Businessunclassified

“…Суттєву частку ринку займають компанії ТОВ IPSOS, Millward Brown АRМІ -Маркетинг Україна, які мають подібну спеціалізацію на дослідженнях, що стосуються брендів, їх сили, розвитку тощо. Разом вони займають майже 11,8 % ринку, відповідно ТОВ IPSOS -6,3%, а Millward Brown АRМІ -Маркетинг Україна -5,5% загального обсягу ринку маркетингових досліджень в Україні [4], [7].…”

Section: рисунок 1 розподіл клієнтів за галузями [8]unclassified

Marketing Research as a Product of Consulting Business

Yanchuk¹,

Zemlyakova²

2021

Efektyvna Ekonomika

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“…Етапи маркетингової діяльності відтворюють процес прийняття управлінських рішень щодо ринкової, продуктової стратегій та внутрішнього маркетингу підприємства [7].…”

Section: рис 2 етапи маркетингової діяльності [7]unclassified

Theoretical Aspects of Marketing Activity of the Enterprise From the Point of View of Improving Its Competitiveness

GOLUBYATNIKOVA¹,

SHUBA²,

Yevtushenko³

2021

Herald KhmNU

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Today, in the economic space there is a very large number of organizations and enterprises, each of them is trying to occupy the highest positions in the market, the competition between them is increasingly intensifying and therefore the problem of increasing the competitiveness of enterprises in general and their goods and services, using the features of the marketing activities of enterprises, is simply extremely relevant. For effective functioning, further implementation of its activities, an enterprise must understand the level of competitiveness of its goods, services and the organization as a whole. Today marketing is given a special place, many companies and organizations owe their high level of efficiency and the ability to bypass other enterprises in the competition to marketing. The marketing activity of the company is quite diverse, it involves research and analysis of the market, identifying the preferences of the consumer audience, development, implementation and control of certain marketing activities. Marketing helps to find new solutions for the goals of the enterprise and to implement them. The article deals with the problem of increasing the competitiveness of enterprises in modern economic conditions, characterized by variability, rapid development, dynamism and the role of the marketing activity of an enterprise in the formation of its competitiveness. The functions of marketing, stages of marketing activities, their content and how they affect the activities of the enterprise have been investigated. It was revealed that marketing activities have a direct impact on the success of companies, because marketing contains a large bunch of processes that together aim to increase the attractiveness of an enterprise in the eyes of consumers, gain their loyalty, and satisfy their needs.

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Marketing Research: Problem Determination and Practice of Questionnaire Development (Case of Consumers Risks at the Wine Market)

Cited by 7 publications

References 1 publication

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Marketing Research as a Product of Consulting Business

Theoretical Aspects of Marketing Activity of the Enterprise From the Point of View of Improving Its Competitiveness

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