Marketing Strategies and Passengers' Adoption of Ride-Hailing Services

In this study, our focus was to explore the effect of customer service delivery on the corporate efficiency of deposit money banks. It sought to establish the effects of consumer education, complaint handling, customer follow-up and customer self-service on corporate efficiency. The study adopted cross-sectional survey research design. Using a structured questionnaire, the study obtained primary data from 232 managerial and marketing-related personnel of selected deposit money banks. The data obtained were analyzed and interpreted using descriptive statistics, while multiple regression was adopted for hypotheses testing. The findings of the study revealed that consumer education, complaint handling, customer follow-up and customer self-service had significant positive effects on the corporate efficiency of deposit money banks. These findings provide empirically-verifiable evidence with which we made practical implications for players in the banking industry. Consequently, we recommended, among others, that deposit money banks should expand educational programmes targeted at customers, especially prospective customers to enlighten them on the usefulness of banking services, and the available channels through which they can access the services in order to encourage customer patronage.

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Packaging Attributes and Consumers' Patronage of Milk Products

C.C.,

E.J.,

I.E.

et al. 2023

African Journal of Economics and Sustainable Development

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This study was on packaging attributes and consumers' patronage of milk products. It was conducted specifically to determine the effects of packaging colour, design of wrapper, quality of packaging material, and packaging information on consumers’ patronage of evaporated milk brands. It was a cross-sectional study that obtained primary data from 168 consumers of evaporated milk brands using a structured questionnaire. Data analysis was done using descriptive statistics, and the hypotheses developed for the study were tested using multiple linear regression. Consequently, the study revealed that design of wrapper, quality of packaging material and packaging information had significant positive effects on consumers’ patronage of evaporated milk brands, while packaging colour had no significant effect in this regard. Therefore, the study recommended that manufacturers of evaporated milk brands should pay little attention to packaging colour in their packaging design process because consumers’ patronage of evaporated milk brands is influenced by more important factors than packaging colour, such as design of wrapper, quality of packaging material and packaging information. As such, we recommended, among others, that it is imperative for manufacturers of evaporated milk brands to use quality materials such as water-proof, air-tight and healthy materials to package their products to prevent damage to the product and consumers’ health.

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Marketing Strategies and Passengers' Adoption of Ride-Hailing Services

Cited by 8 publications

References 12 publications

What makes consumers attitudinal loyalty on ride-hailing services? An investigation Indonesian consumers' perceived safety in using ride-hailing apps

What makes consumers attitudinal loyalty on ride-hailing services? An investigation Indonesian consumers' perceived safety in using ride-hailing apps

Customer Service Delivery and Corporate Efficiency of Deposit Money Banks

Packaging Attributes and Consumers' Patronage of Milk Products

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