Marketing Strategies Implemented by Hotel Industry during COVID-19 in Malaysia

Abstract

http://ejournal.aibpm.org/index.php/IJTHAP/index Quarantine packages After international travel, the purpose of quarantine is that one may be exposed to COVID-19 during his travel time, especially those who came back from high-risk countries like France, Germany, Italy, and India. As everybody knows, viruses do not travel, but people do. In fact, although the number of tourist arrivals has decreased by a large margin, 4.33 million is still a massive number of tourists arriving in Malaysia (Tourism Malaysia, 2021). So, instinctively, the researchers expected that physical

Staycation: A Domestic Wellness Tourism among Malaysian and Singaporean

“…Moreover, it has become a part of a new normal of tourism in the COVID-19 era, where the tourist emphasises cleanliness and health and safety, such as social distancing while travelling, wearing face masks and sanitising hands (Valeriani et al, 2022). While recent studies have explored the positive impacts of staycation on the hospitality industry during the pandemic (Nair et al, 2022;Yan et al, 2022), little has been done to understand the association of staycation to wellness tourism during and after the COVID-19 pandemic (Lin et al, 2021). This exploratory study primarily contributes to theory by filling in the research gap of wellness tourism by examining the cultural and psychological underpinnings of a staycation in Malaysia and Singapore.…”