Marketing Strategies of Maple Sugarhouses in the United States and Canada: A Comparative Exploratory Study

Heroux, Lise; Csipak, James; Hendrickson, Amy

doi:10.1080/15378020801926742

Cited by 3 publications

(5 citation statements)

References 2 publications

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“…Following a methodology established in recent studies (Heroux, 2002(Heroux, , 2015Heroux andCsipak, 2001, 2005;Heroux and Burns, 2000), this exploratory study, using 20 case studies, was undertaken in the contiguous regions of southwestern Quebec and northern New York/Vermont. There is substantial economic integration and cross-border traffic between the two countries in this region, and the hospitality industry targets business and leisure travelers of both nationalities (Church and Heroux, 1999).…”

Section: Methodsmentioning

confidence: 99%

“…A detailed marketing strategy evaluation grid (Heroux, 2002(Heroux, , 2015Heroux andCsipak, 2001, 2005;Heroux and Burns, 2000) was used to collect detailed qualitative observational descriptions and quantitative data of the antique shop marketing strategy variables. Marketing strategy refers to the target market of the establishment and the marketing mix variables designed to attract these customers.…”

Section: Methodsmentioning

confidence: 99%

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Antique Shops’ Marketing Strategies in Rural Tourism Destinations: A Comparative Exploratory Study in the U.S. and Canada

Heroux¹,

Gultek²

2016

JTHM

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With the need to increase tourism demand by focusing on alternative forms of tourism, rural tourism has gained significant attention in recent years, providing rural development with new tourism opportunities and policies in accordance with demand. This study presents a marketing view of a specific area of rural tourism, marketing mix strategies utilized by antique stores, as means of promoting tourism, and offers insight into differences in marketing strategies in a comparison format of antique stores, operating in the rural touristic regions of the northern sections of the state of New York, United States and the southern regions of the Quebec province of Canada.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Antique Shops’ Marketing Strategies in Rural Tourism Destinations: A Comparative Exploratory Study in the U.S. and Canada

Heroux¹,

Gultek²

2016

JTHM

Self Cite

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“…Following a methodology established in recent studies [13][14][15][16][17], this exploratory study, using 20 case studies, was undertaken in the contiguous regions of southwestern Quebec and northern New York/Vermont. There is substantial economic integration and cross-border traffic between the two countries in this region, and the hospitality industry targets business and leisure travelers of both nationalities [18].…”

Section: Methodsmentioning

confidence: 99%

“…A detailed marketing strategy evaluation grid [13][14][15][16][17] was used to collect detailed qualitative observational descriptions and quantitative data of the sports outfitter marketing strategy variables. Marketing strategy refers to the target market of the establishment and the marketing mix variables designed to attract these customers.…”

Section: Methodsmentioning

confidence: 99%

“…A study of marketing strategy in the golf industry in the United States and Canada found that American and Canadian market segments were very similar in engagement in golfing, and that broadly similar marketing strategies were successful in both markets [13]. However, when examining the marketing strategy variables more closely, Canadian golf courses seem to provide a better assortment of higher quality products, better brand name golfing products, more golf course options, and special features.…”

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confidence: 99%

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Sports Outfitters' Marketing Strategies: A Comparative Exploratory Study in the U.S. and Canada

Heroux¹

2017

aeb

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The outdoor/sports outfitter industry comprises primarily of independent businesses engaged in selling a diverse array of sporting and athletic goods for fitness and exercise, golfing, camping, fishing, winter sports, shooting, racket sports, kayaking and other sports. The successful marketing strategy of outdoor/sports outfitters requires the identification of a target market and development of a marketing mix (product/service, place, price and promotion) that will best satisfy the needs of this target market. This research was conducted to investigate the marketing strategies implemented by outfitters to meet the needs of consumers. A census of the 20 outfitters in the contiguous regions of Quebec and New York/Vermont was visited by observers. Systematic observations were compiled for each establishment. More similarities than differences were found. Sports Outfitters in both regions have well-developed product/service strategies, and personal selling strategies, but weaker promotion strategies with respect to advertising. The Quebec sports outfitters have better location and establishment design strategies than Vermont/New York establishments, while the latter have better pricing strategies. American retailers can benefit from the benchmark provided by Canadian stores with respect to location, while Canadian stores can learn from the pricing strategies of American stores. Improvement in promotion initiatives is needed in both regions.

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News discovery marketing strategy SMEs with entrepreneurial concept

Nofrizal,

Sucherly,

Juju

et al. 2024

Journal of Foodservice Business Research

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Marketing Strategies of Maple Sugarhouses in the United States and Canada: A Comparative Exploratory Study

Cited by 3 publications

References 2 publications

Antique Shops’ Marketing Strategies in Rural Tourism Destinations: A Comparative Exploratory Study in the U.S. and Canada

Antique Shops’ Marketing Strategies in Rural Tourism Destinations: A Comparative Exploratory Study in the U.S. and Canada

Sports Outfitters' Marketing Strategies: A Comparative Exploratory Study in the U.S. and Canada

News discovery marketing strategy SMEs with entrepreneurial concept

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