2018
DOI: 10.20319/pijss.2018.42.3348
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Marketing Strategy for Small and Medium Enterprise (Smes) of Coconut Furniture in the Regency of Tomohon Minahasa, Indonesia

Abstract: North Sulawesi, one of the provinces in northern part of Indonesia has an abundant coconut plantation which covers the area of more than 2.5 hundred thousand hectares. The coconut timber of this region has a harder and high density and is considered as the best of its kind throughout Indonesia. The coconut lumber has been widely used as building construction components and furniture. The latter has attracted the small and medium enterprise in Tomohon Minahasa to produce a high quality furniture. With the help … Show more

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