1991
DOI: 10.1177/016555159101700403
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Marketing the concept of information management to top executives

Abstract: This paper reports the outcome of a small research project undertaken for the British Library Research and Devel opment Department dunng the two-month penod on either side of Chnstmas 1989 The research can be characterised in two ways as a preliminary study in the strategy of promoting information management, and as an exercise in test marketing the concepts, ideas and, to some extent, the educational prod ucts involved

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Cited by 6 publications
(4 citation statements)
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“…Martin, Davies, & Titterington (1991) also argue strongly for the explicit provision of information management courses on undergraduate and post-graduate level. Despite this, managers commented during the interviews that they never had the opportunity to do a course in information management as part of their formal education/degree programs.…”
Section: Lack Of Formal Educationmentioning
confidence: 99%
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“…Martin, Davies, & Titterington (1991) also argue strongly for the explicit provision of information management courses on undergraduate and post-graduate level. Despite this, managers commented during the interviews that they never had the opportunity to do a course in information management as part of their formal education/degree programs.…”
Section: Lack Of Formal Educationmentioning
confidence: 99%
“…Culture shapes what a group defines as relevant knowledge, and this will directly affect which knowledge a unit focuses on. Martin et al (1991) indicate that more than simple awareness creation is required as the majority of managers have no difficulty in perceiving the advantages of Information Asset Management, but this is not sufficient to persuade them to make the necessary effort and investment to adopt the concept. They add that management need to be convinced of the benefits of effective IAM.…”
Section: Organisations Do Not Understand Their Information Assetsmentioning
confidence: 99%
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“…It is important not to confuse familiarity with acceptance. There is evidence that few managers have given more than passing thought to the formal acceptance of IM ideas (Martin, Davies, & Titterington, 1991).…”
Section: Introductionmentioning
confidence: 99%