Marketing the National Marine Park Image in Greece

Abstract

The purpose of this paper is to uncover the importance of the combination of the global promotion of the image of the Alonnisos National Marine Park through place marketing procedures. The main source used is a research program carried out by the Laboratory of Tourism Planning, Research and Policy from the Department of Planning and Regional Development, University of Thessaly. The goals of the program are the incorporation of the park into an international network of tourism promotion aimed at the strengthening and specialization of tourist attractions, as well as the development of the politics of dialogue between the relevant organisations and the local population.

Developing place marketing pilot plans: the cases of Rostock and Kainuu

“…The last 25 years have seen a worldwide growth in the implementation of place marketing as the core function that is related to the local economic development and promotion of a place's investment actions, in order to acknowledge and support its image in the external environment (Deffner & Metaxas, 2009;Johnson, 1995;Lai & Li, 2012;McCarthy & Pollock, 1997;Metaxas, 2009;Pike, 2002;Stubbs, Warnaby, & Medway, 2002). Building an attractive investment place image (Christiaans, 2002;Ulaga, Sharma, & Krishnan, 2002) or a cultural and tourism destination image (Alden & Da Rosa Pires, 1996;McCann, 2002) constitutes an extremely important part of a place's regeneration (Hall, 1998(Hall, /2006.…”