Marketing the unmarketable: Place branding in a postindustrial medium-sized town

VanHoose, Katherine; Hoekstra, Myrte; Bontje, Marco

doi:10.1016/j.cities.2021.103216

Cited by 26 publications

(10 citation statements)

References 46 publications

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“…Heerlen, a city of almost 87,000 inhabitants (2020) [33], is known as the shrinking city in the Netherlands. Both the city and the Parkstad Limburg region have been subject to academic interest [14,28,[34][35][36][37] as population loss and associated challenges keep persisting. The city is located in the very south of the Netherlands, close to the borders with Germany and Belgium (see Figure 1).…”

Section: Heerlen: Deindustrialization and Its Effectsmentioning

confidence: 99%

Changing Governance Processes to Make Way for Civic Involvement: The Case of Gebrookerbos in Heerlen, Netherlands

Matoga

2022

Sustainability

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The effects of shrinkage can be manifold. Vacant green areas are a typical manifestation of shrinkage in deindustrialized cities, such as Heerlen, Netherlands. Such challenges are usually managed by the municipality which, due to financial reasons, often has to turn to citizens to aid in accommodating those effects. The example of Gebrookerbos in Heerlen shows how an adaptation of governance processes can take place in order to facilitate the involvement of citizens in reusing vacant spaces. The introduction of the position of account manager as well as brooker are being regarded as essential for shortening the distance between municipality and citizens as well as contributing to replacing the mistrust towards the municipality, which is in line with existing research on depopulating areas. Further, making a plethora of funding options and projects available for civic initiatives ensures the longevity of civic involvement. Finally, the findings show how working on the “hardware”, the visible vacancy and deterioration of the land—by adapting the “software”, the institutional set up and focusing on civic empowerment—of a shrinking city can go hand in hand.

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Section: Heerlen: Deindustrialization and Its Effectsmentioning

confidence: 99%

Changing Governance Processes to Make Way for Civic Involvement: The Case of Gebrookerbos in Heerlen, Netherlands

Matoga

2022

Sustainability

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“…Although the study of the opinion of the student youth of Kyiv cannot completely replace the study of the opinion of the entire actual population of the Ukrainian capital, such study can create a solid basis for the formation of hypotheses, assumptions about the public opinion of Kyiv inhabitants on the issues of branding (VanHoose et al, 2021;Rabbiosi, 2016).…”

Section: Methodsmentioning

confidence: 99%

Topical symbols of Kyiv as a tourism brand

et al. 2021

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The attention to branding, from theorists as well as from practitioners, had been remained at a very high level for the 2000s and 2010s. There many new branches of branding theory have emerged, and place branding was among them. Actually, place branding has become an umbrella term, a generic definition for three areas of study and practice: nation branding, region branding, and city branding. Every year, new scientific, journalistic, business articles and books on place branding emerge, there are even several specialized periodicals devoted to this field of branding. This study aims to identify the most relevant and effective symbol of the Ukrainian capital city Kyiv (Kiev) as a tourism brand. Questionnaire surveys and the content analysis of literature and mass media are used. Key segments and sub-segments of the target audience of Kyiv tourism branding are determined, as well as the key factor of influence on the formation of the opinion regarding the tourism symbols of Kyiv. The most common popular symbol is compared with the real resources of the city. Thus, a set of relevances is found appropriate for the development of effective branding of Kyiv.

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“…Community perspectives on many issues such as the physical planning of urban spaces or the local economic development may also vary significantly from one circumstance to another (Newbury and Gibson 2015;Leary-Owhin 2016;Rek-Woźniak and Woźniak 2020;Hajduková and Sopirová 2022). This in turn raises the prospects that leaderships may need to tailor consultation and decision-making processes differently from one problem and opportunity to another (Rossiter and Smith 2021;VanHoose et al 2021;López 2022). Such fluidity requires adaptive capacity from both government and society, which is much more likely where the two components are in regular discussion with each other (Walkerdine and Jimenez 2012) (Figure 3).…”

Section: Theoretical Approachmentioning

confidence: 99%

Wiederbelebung der Ortsgemeinschaft in einer kleinen Industriestadt in Südosteuropa: Fallstudie Fieni, Rumänien

Cercleux¹,

Sørensen²,

Merciu³

et al. 2023

moegg

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Marketing the unmarketable: Place branding in a postindustrial medium-sized town

Cited by 26 publications

References 46 publications

Changing Governance Processes to Make Way for Civic Involvement: The Case of Gebrookerbos in Heerlen, Netherlands

Changing Governance Processes to Make Way for Civic Involvement: The Case of Gebrookerbos in Heerlen, Netherlands

Topical symbols of Kyiv as a tourism brand

Wiederbelebung der Ortsgemeinschaft in einer kleinen Industriestadt in Südosteuropa: Fallstudie Fieni, Rumänien

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