Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field

Hita, Marie Louise Radanielina; Grégoire, Yany

doi:10.1177/07439156221136951

Cited by 12 publications

(3 citation statements)

References 34 publications

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“…We also will continue to offer themed special issues to fuel research in understudied substantive areas that are important for public policy. In addition to this special issue, recent JPP&M special issues have focused on transformative consumer research (Mende and Scott (2021), analytics (Davis, Grewal, and Hamilton 2021), and radicalization (Radanielina Hita and Grégoire 2023). Planned upcoming special issues will offer perspectives on peace and sustainability and artificial intelligence.…”

Section: From Vision To Action: Initiatives To Drive Impactmentioning

confidence: 99%

Into the Woods: Making a Difference via Marketing and Public Policy Research

Kees,

Vallen

2023

Journal of Public Policy & Marketing

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It's a great time to be a policy researcher. The present state of the world has cultivated an increased interest in credible research that makes a difference from academic, business, and policy constituents alike. As we find ourselves in a time marked by extensive changes-in consumer values, business practices, policy making, political systems and leadership, and reactions to and opinions of policy and policy makers-research at the intersection of marketing and public policy has never been more important and relevant. Cutting-edge topics are often risky and work grounded in substance is usually messy. We speak here to those researchers who have gone or are seeking to go "into the woods" to find the important questions that need answers.

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Section: From Vision To Action: Initiatives To Drive Impactmentioning

confidence: 99%

Into the Woods: Making a Difference via Marketing and Public Policy Research

Kees,

Vallen

2023

Journal of Public Policy & Marketing

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“…Today, the consumers, employees and investors demand and expect a public attitude from brands (Maks-Solomon & Drewry, 2021). They even believe that brands can solve social problems better than governments (Radanielina Hita & Grégoire, 2023). This creates a new "relationship between the brand and the consumer where the consumers also evaluate and judge the companies according to their socio-political stance" (Bhagwat et al, 2020, p. 1).…”

Section: History Of Brand Activismmentioning

confidence: 99%

New trends in media production – seriality and transtextuality in film music

Kvetanová,

Rusňáková

2023

Media &Amp; Marketing Identity

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Film music is considered an important part of media production. Despite the fact that external piano accompaniment was already used in the screening of the first audiovisual work created by the Lumière brothers (L’Arrivee d’un Train and La Ciotat [The Arrival of a Train and La Ciotat], 1895), the way of looking at film music has changed radically over the past few decades. The production of economically and audience successful films is now subject to a number of modern trends, with the music and the sound component of the work itself becoming one of the most important presentation and promotional materials of a film. For this reason, the present scholarly study focuses on the identification of elements of seriality and transtextuality in the selected research material, a film depicting the life of a character with superheroic powers – Black Panther: Wakanda Forever (Coogler, 2022) – with an emphasis specifically on the work with film music. The theoretical part of the study focuses on defining central terms, in particular the notions of seriality and transtextuality, and clarifying their meaning in the context of the issue under study. The evaluation of the research material, in terms of identifying the elements of seriality and transtextuality associated with its musical and sonic components, becomes the subject of the subsequent case study. Regarding the use of seriality and transtextuality in the production of media texts, we suggest that a certain causality is discernible when looking at film music and the audiovisual work associated with it. With the intention of answering the given assumption, a qualitative discourse analysis and characteristic logical-conceptual procedures are employed. The final parts of the study summarize the acquired theoreticalempirical information and comprehensively point out the possibilities of using the elements of seriality and transtextuality in film (music) production.

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“…Consequently, brands switched from focusing on CSR to taking a public position (Bhagwat et al, 2020). Stakeholders increasingly ascribe a primary role to brands, particularly consumers, employees and investors who demand and expect a public stance (Maks‐Solomon & Drewry, 2020) believing that brands could address social issues better than governments (Radanielina Hita & Grégoire, 2023; Edelman, 2018). Thus, a new relationship between brand and consumer is forming, where the consumers evaluate and judge companies on their sociopolitical stance (Bhagwat et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

BRAND ACTIVISM: A Literature Review and Future Research Agenda

Cammarota

D’Arco

Marino

et al. 2023

Int J Consumer Studies

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Brand activism is a new and fragmented phenomenon that has been attracting growing attention from scholars. Research on this topic is still at an exploratory stage and in need of advancement and conceptualization. The aim of this study is to systematize the extant literature on brand activism by attempting an in‐depth exploration of the antecedents that identify the construct along with the influencing and consequence factors that will need to be tested and validated by future research. This study adopts the guidelines provided by the SPAR‐4‐SLR protocol and considers 76 papers with no time limitation. To the best of our knowledge, this seems to be the first scientific systematization of brand activism. From the in‐depth analysis of the extant literature, two conceptual frameworks were constructed that can guide both researchers, in their understanding and investigation of the phenomenon, and practitioners in their implementation strategies of brand activism. The no time restriction of the analysis has allowed an investigation of the phenomenon from its prodromes until recent years, also highlighting important gaps that will have to be filled by future research.

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Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field

Cited by 12 publications

References 34 publications

Into the Woods: Making a Difference via Marketing and Public Policy Research

Into the Woods: Making a Difference via Marketing and Public Policy Research

New trends in media production – seriality and transtextuality in film music

BRAND ACTIVISM: A Literature Review and Future Research Agenda

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