Marketing Tourism in the Digital Era and Determinants of Success Factors Influencing Tourist Destinations Preferences

Rahmoun, Mbarek; Baeshen, Yasser

doi:10.24191/apmaj.v16i1-07

Cited by 9 publications

(4 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It is on this premise that electronic advertising has been used by organizations to increase engagement. This has been facilitated by the development of the internet (Rahmoun et al, 2021).…”

Section: Resultsmentioning

confidence: 99%

The role of pentahelix and digital marketing in developing Lubuak Mande Rubiah destination

Ruliyani

Oka²,

Budarma³

et al. 2022

IJOGTRA

View full text Add to dashboard Cite

This research is to examine the role of pentahelix in building digital marketing in Lubuak Mande Rubiah destination, West Sumatera, Indonesia. It uses a qualitative approach. The data used are participant observation, in-depth interviews, and focus group discussions. The results of research show that the role of pentahelix in building digital marketing in Lubuak Mande Rubiah is that the government plays a role in making regulations to promote people's welfare. Padang city government has made regulations on the management of tourist destinations. Tourism actors collaborate with Pokdarwis and other stakeholders. The digital marketing model of tourist attraction destinations are expanding networks, promoting, and maintaining collaboration with the community, government, tourism actors, academics and media to support improving the quality of facilities and infrastructure.

show abstract

Section: Resultsmentioning

confidence: 99%

The role of pentahelix and digital marketing in developing Lubuak Mande Rubiah destination

Ruliyani

Oka²,

Budarma³

et al. 2022

IJOGTRA

View full text Add to dashboard Cite

show abstract

“…However, there is no unified consensus yet among researchers regarding the synthetisation and measurement of sustainability [45][46][47][48]. Members of the scientific community agree that the time horizon of sustainability is long-term [49,50] since sustainable practices-although they are capable of generating minor development even in the short term-can only yield real results in the field of touristic products and services if applied in the long term. Adopting a sustainable approach as widely as possible has become important for the mitigation of the negative effects of tourism; thus, the question of sustainability is being considered increasingly consciously by academics, tourism experts, and the tourists themselves [48].…”

Section: Aspects Of Sustainable Developmentmentioning

confidence: 99%

A Theoretical Concept of an Innovative and Sustainable Product Based on an Unconventional Approach to Design Development

2022

View full text Add to dashboard Cite

Health security measures have become increasingly important in tourism, as there is a heightened need to rebuild the trust of tourists in destinations and tourism services. Innovative product development might help respond to the emerging health-related needs of tourists. We address the lack of the application of Designcommunication (DIS:CO)-based approaches in the field of tourism, present a process for the theoretical development of a smart device, and explore its applications. Combining the results of the qualitative inquiry and applying DIS:CO in research and development, the concept of 4S—traveling Safe, Secure, Smart, and Sustainable—emerges in a socio-cultural and economic context, supporting the foundation of the material realisation of the product. As a result, the 4S concept presents how customised, continual feedback on the health condition of the user before and during a trip, and notifications about possible health risks in different tourist areas, might facilitate the process of trust-building. Although data on unconventional tourists is not included in tourism statistics, the designed product can assist in gathering information about them, too. With the permission of users, the built-in functions of the designed product can be used to detect their position and direction of movement. The product also helps monitor the health of tourists by providing up-to-date data on infection levels to tourism service providers. In its passive mode, as a souvenir, the device strengthens travel desire.

show abstract

“…Moreover, it plays an essential role in environmental and economic sustainability in terms of income and employment for regional and national socio-economic development (Karvele & Znotiņa, 2019;Rahmoun & Baeshen, 2021). For instance, in terms of economic sustainability, digital marketing may allow tourism destinations to promote their unique tourism attractions to the world in a simple way, which provides an opportunity for generating employment and income for regional and national socio-economic development.…”

Section: Contribution Of Digital Marketing Toward Sustainable Tourism...mentioning

confidence: 99%

Digital Marketing as a Driver for Sustainable Tourism Development

Aman

Papp-Váry

2022

MKSV

View full text Add to dashboard Cite

The notion of digital marketing has emerged as a prominent topic in the tourism industry and received high attention from the marketing research community in recent years. However, there is a noticeable absence of theoretically grounded research on how the tourism industry should apply and implement digital marketing to bring about sustainable tourism development. To address this concern, the researchers conducted a systematic literature review (SLR) of 83 journal articles related to digital marketing and tourism, indexed in the Scopus database and Web of Science from 2015 to 2021. In doing so, this review makes an important contribution to the identification of existing and future digital marketing tools applied in the tourism industry and their role in the progress of sustainable tourism development. Furthermore, researchers propose an integrated conceptual framework to provide a comprehensive overview of the relationships between technology, marketing, and tourism to add something new to the existing literature and inspire further research in the future.

show abstract

Marketing Tourism in the Digital Era and Determinants of Success Factors Influencing Tourist Destinations Preferences

Cited by 9 publications

References 12 publications

The role of pentahelix and digital marketing in developing Lubuak Mande Rubiah destination

The role of pentahelix and digital marketing in developing Lubuak Mande Rubiah destination

A Theoretical Concept of an Innovative and Sustainable Product Based on an Unconventional Approach to Design Development

Digital Marketing as a Driver for Sustainable Tourism Development

Contact Info

Product

Resources

About