Marketplace as Tool of Rising Accessibility of Finance Services

Abstract

Digital technologies have drastically changed finance service market. A new step in Russian finance market development is connected with the project ‘Marketplace’. The article studies stages of this project development, identifies factors promoting its speedy development, among which the increase in demand for finance services, inflow of individuals’ funds to finance market and others. The authors describe advantages, drawbacks and risks that finance marketplaces represent for finance organizations and finance service consumers. On the basis of information of search requests a conclusion can be drawn that popularity of the tool is growing rather fast. Barriers impeding the development of finance marketplaces are shown. According to the forecast, in the coming years we can expect exponential growth in the number of finance marketplace participants in case of the stable political and economic situation. A set of measures aimed at supporting the development of platforms for individual entrepreneurs and legal entities should be devised.