Marktforschung

Kuß, Alfred; Wildner, Raimund; Kreis, Henning

doi:10.1007/978-3-658-01864-1

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2017

2019

Publication Types

Select...

Book4

Other1

Relationship

Self Cite0

Independent5

Authors

Journals

Cited by 33 publications

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Functional Ingredients: Market Research

Wensing

Bröring

2017

Kirk-Othmer Encyclopedia of Chemical Technology

View full text Add to dashboard Cite

Functional ingredients are bioactive compounds that are present in plants or foodstuff and deliver physiological health benefits beyond their nutritional value. They serve as health‐promoting ingredients for several product categories such as herbal medicines, dietary supplements, functional foods, and feed and plant protection products. As functional ingredients face some challenges on their way from the laboratory to commercialization, market research is crucial in order to justify the investment of financial and human capital for new components. To this end, this article proposes a step‐by‐step guide for conducting market research of functional ingredients: ( 1 ) defining the target market of the ingredient, ( 2 ) analyzing the value chain, ( 3 ) evaluating the market potential based on market needs, and ( 4 ) analyzing the competitive forces of the industry. These steps will finally be illustrated by a case study discussing the target markets for the functional ingredient rutin.

show abstract