“…Digital technology in the form, for example, of computers, tablets, mobile phones, the Internet, the use of online social networks such as Facebook, Twitter and Instagram, or the visualization of videos mostly made by amateurs on Youtube, but also in a less visible way for the ordinary citizen in day-to-day situation, such as in a simple payment for purchases, in industry and services, is increasingly present in today's society, and has become an inescapable reality that shapes the cultural, economic and social context which we live in (Baldi, 2017;Robles, Torres-Albero, Antino, & De Marco, 2015;Ferreira & Serpa, 2018a;Di Giacomo, Vittorini, & Lacasa, 2018;Daniels, Williams, & Buggs, 2017;Dewey, 2017;Lupton, Pedersen, & Thomas, 2016;Poyntz & Hoechsmann, 2011;Flores-Márquez, 2016). Today's society increasingly digitized, with a growth in Artificial Intelligence (Hinojo-Lucena, Aznar-Dí az, Cá ceres-Reche, & Romero-Rodrí guez, 2019), which, together, form what some call Society 5.0, in which the imbrication between digital technology and the human relationship is an increasing reality (Ferreira & Serpa, 2018a;Jaramillo, & Zuluaga, 2014;Selwyn & Facer, 2014).…”