Mask-Making to the Rescue: Key Skills During the COVID-19 Pandemic

Eike, Rachel; Cho, Sunhyung; Hustvedt, Gwendolyn

doi:10.14307/jfcs113.2.36

Cited by 1 publication

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“…Within weeks, flexible apparel manufacturers also began to produce a wide variety of mask styles [ 3 ]. The masks’ design elements, including placement of seams or pleats, can be used to categorize face masks into four main types: cup; envelope; axe-head, and pleated [ 4 ]. A perusal of U.S.-based news articles from late 2020 that included photographs of mask wearers demonstrates all four of these types together with non-mask types of face coverings (such as bandanas and neck gaiters).…”

Section: Introductionmentioning

confidence: 99%

Prioritizing Protection by Face Masks during COVID-19: The Application of Customer Open Innovation

Liang

Hustvedt

Miller

2022

Journal of Open Innovation: Technology, Market, and Complexity

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This research investigated consumers’ purchase intention and preferences for face masks during the COVID-19 global pandemic. The Theory of Planned Behavior (TPB) was used as the theoretical framework. Empirical data (with 215 valid responses) were collected nationwide from the United States via Qualtrics Panel services. Exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and multi-group comparison (chi-square difference) were used to estimate construct validity and test the proposed hypotheses and theoretical framework. Results indicated that consumers’ purchase intention towards face masks was predicted by consumers’ attitude towards functional attributes, subjective norm, and perceived behavior control. But, in contrast with previous research, purchase intention was not predicted by attitudes towards aesthetic attributes and attitude towards social attributes. Purchase intention positively influenced consumers’ actual purchase behavior towards face masks. Workplace association moderated the path from social attitudes to purchase intention. Based on these results, theoretical and practical implications are discussed.

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Section: Introductionmentioning

confidence: 99%