Mass Communications

DeFleur, Melvin L.; Dennis, Everette E.; Pember, Don R.; Rodman, George H.; Christian, William A.; Melody, William H.; Dranov, Paula

doi:10.1080/10948008109488657

Cited by 9 publications

(10 citation statements)

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“…The historical development of mass communication has been characterized by the move from the powerful effects to the minimal effects and now a return to the powerful effects school of thought (DeFleur and Dennis, 1988). A major imperative for shifting the direction of communication research in the 1980s was the interactive nature of the new media.…”

Section: Bridging the Gap From Effects To Processmentioning

confidence: 99%

The Diffusion of Information Technology in Singapore Schools: a Process Framework

Tang

Ang

2002

New Media & Society

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This study looked into the way in which Singapore implemented the use of information technology in its schools. It adopted a process framework in using the diffusion approach to study the issue. Instead of focusing primarily on the outcome of adoption it also looked at context and actors' dimensions. The study found that the communication process was persuasion-oriented instead of interaction-oriented as intended by the new communication model. The communication process was outcome-oriented; communication was pro-innovationbiased and the message preoccupied with persuasion. Little room was given for the active interpretation of recipients and involvement of the recipients in planning. The study found that the practical operation of the two-way communication model was limited by the inherent topdown approach of the diffusion approach. It also found that the integration of IT into lessons was best achieved by granting autonomy to the schools.

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Section: Bridging the Gap From Effects To Processmentioning

confidence: 99%

The Diffusion of Information Technology in Singapore Schools: a Process Framework

Tang

Ang

2002

New Media & Society

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“…However, research indicates that both magazines were relentless in their efforts to appeal to a broad base of the population; neither publication attempted to develop a specialized audience during this period (DeFleur and Dennis, 1981;Woods, 1971). If Life and Look developed an increasingly homogeneous audience between 1948 and 1970, these findings simply reflect an appeal to a symbol system already shared by the readership.…”

Section: Resultsmentioning

confidence: 99%

“…However, research shows that the public spends more time with television than with any of the printed media (DeFleur and Dennis, 1981;Csikszentmihalyi and Kubey, 1981;Himmelweit and Switt, 1976). Therefore, television is not the sole instigator of a greater public sharing of symbols.…”

Section: Resultsmentioning

confidence: 99%

Television, Magazine Covers, and the Shared Symbolic Environment: 1948-1970

Cerulo¹

1984

American Sociological Review

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“…Studies of adult media have shown that negative stereotypes of people with mental illnesses-as dangerous, unpredictable, unlikable, and incurable-abound in those media (DeFleur & Dennis, 1981;Diefenbach, 1997;Gerbner, 1995;Philo, Secker, Platt, Henderson, McLaughlin, & Burnside, 1994;Signorielli, 1989;Wahl, 1995). Again, however, there have been relatively few studies that have attempted to assess whether similar stereotypes appear in children's media.…”

mentioning

confidence: 95%