Mass customisation and IT influence on Brazilian health industries' competitiveness

Quintella, Heitor Luiz Murat de Meirelles; Carvalho, Jaci Tadeu O.

doi:10.1504/ijmassc.2007.012817

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Mass Customization1

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“…Mass customization has been studied by several authors (Fogliatto, Silveira, & Borenstein, 2012, MacCarthy & Brabazon, 2003, Machado & Moraes, 2008, Pinto, Gutierrez, & Quintella, 2010, Pourabdollahian, Corti, Galbusera, & Silva, 2013Quintella & Oliveira, 2007;Shao, 2013), and it has the potential to help companies increase revenue and gain competitive advantage, improve cash flow, and reduce waste through on-demand production.…”

Section: Mass Customizationmentioning

confidence: 99%

MASS CUSTOMIZATION ENABLEMENT THROUGH LEAN DESIGN & SET-BASED CONCURRENT ENGINEERING APPLICATION

Rocha

Souza²,

Filho

2014

JOSCM

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ABSTRACT:This research, which is an expanded version of a paper presented at the XVII SIMPOISymposium of Production Management, Logistics and International Operations, purported to discuss the concepts of mass customization in the automotive industry and how the use of lean principles in product development enables a profitable Design and Production customization. The results of a case study performed at an automaker plant in southern Rio de Janeiro state, Brazil, proved the efficiency of the company practice to develop simultaneously multiple concepts for each mechanism or Project detail, with substantial increase in design reliability, reducing redesign, cost, and development time, although cultural barriers were found.

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