2021
DOI: 10.24867/ijiem-2021-2-281
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Mass Customization Capabilities in Practice – Introducing the Mass into Customized Tech-Textiles in an SME Network

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Cited by 5 publications
(12 citation statements)
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“…Rapid technological advancement and changing behavior of customers and competitors bring serious challenges to the designer and executor of mass customization. A critical task for the manufacturing industry in calling for innovation and efficiency is to create competitive advantages in such a dynamic environment (Korneeva et al, 2021;Suzi c and Forza et al, 2021). Improving mass customization capability (MCC), "representing a firm's ability to offer a high volume of products and services without substantial trade-off in costs, delivery and quality" (Huang et al, 2008, p. 715), is one of the critical solutions to address this task (Sandrin et al, 2018;Suzi c et al, 2018).…”
Section: Introductionmentioning
confidence: 99%
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“…Rapid technological advancement and changing behavior of customers and competitors bring serious challenges to the designer and executor of mass customization. A critical task for the manufacturing industry in calling for innovation and efficiency is to create competitive advantages in such a dynamic environment (Korneeva et al, 2021;Suzi c and Forza et al, 2021). Improving mass customization capability (MCC), "representing a firm's ability to offer a high volume of products and services without substantial trade-off in costs, delivery and quality" (Huang et al, 2008, p. 715), is one of the critical solutions to address this task (Sandrin et al, 2018;Suzi c et al, 2018).…”
Section: Introductionmentioning
confidence: 99%
“…Improving mass customization capability (MCC), "representing a firm's ability to offer a high volume of products and services without substantial trade-off in costs, delivery and quality" (Huang et al, 2008, p. 715), is one of the critical solutions to address this task (Sandrin et al, 2018;Suzi c et al, 2018). Extant mass customization research describes MCC in terms of process innovation (Korneeva et al, 2021;Zhang et al, 2017) and supply chain integration (Suzi c and Forza, 2021;Zhang et al, 2019). Although mass customization studies identify MCC features that promote a firm's operational performance, these features are not from a systemic perspective with limited stream to product-oriented customization Business model design and mass customization 1183 (Zhang et al, 2019).…”
Section: Introductionmentioning
confidence: 99%
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“…When it comes to an inherent characteristic of the business environment, there is an overriding concern about the uncertainty in manufacturing plants, as it is connected to firm performance and flexibility. It can be considered as companies' goal, and they need to balance these issues, namely cost and flexibility, along with uncertainty [8], [9], [10], and [11].…”
Section: Introductionmentioning
confidence: 99%