Mass Customization Practices of Malaysian SMEs Apparel Sector: An Exploratory Survey

Zur, Rohana; Syukor, Syaimak Abdul

doi:10.1007/978-3-319-77556-2_42

Cited by 2 publications

(2 citation statements)

References 27 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Malaysia recognizes the National Entrepreneurs Directory, it was ultimately picked as a sampling frame. SME Corp website is previously has been widely used (Yahaya et al, 2022;Alam et al, 2018;Mamun, 2018;Zur and Syukor, 2018;Hashim, 2019).…”

Section: Methodsmentioning

confidence: 99%

Influence of UTAUT, perceived compatibility, and perceived credibility on m-commerce adoption

Yahaya,

Abdul Hamid,

Mohd Nafi

2023

Int. j. adv. appl. sci.

View full text Add to dashboard Cite

The adoption of mobile commerce (m-commerce) transaction is still not equal to an extremely potential market for online business in developing countries such as Malaysia. This research aims to examine the adoption of m-commerce transaction by SMEs in the service sector by extending the unified theory of acceptance and use of technology (UTAUT). Additional variables of perceived compatibility and perceived credibility were added to the traditional UTAUT which originally consisted of performance expectancy, effort expectancy, social influence, and facilitating conditions. Therefore, the purpose of this study is to examine the relationship between performance expectancy, effort expectancy, social influence, facilitating conditions, perceived compatibility and perceived credibility toward m-commerce adoption. This study implemented a quantitative approach and the data was collected from 245 SMEs who had previously used m-commerce. The result shows that performance expectancy, perceived compatibility, and perceived credibility have a significant influence on SMEs' mobile adoption, whereas effort expectancy, social influence, and facilitating conditions don't have a significant influence on SMEs' m-commerce adoption. In fact, SME owners believe that using electronic money in their business operations will improve their performance. IT professionals could intensify efforts to deploy m-commerce technology in the business organization to enhance productivity performance improvement of m-commerce transaction adoption. In fact, companies would benefit by making m-commerce transaction systems more helpful, secure, and compatible to use. By recognizing the factors that influence the adoption of m-commerce could help in addressing the challenges and barriers they present. Therefore, this research confirms the need to extend the traditional UTAUT in terms of m-commerce adoption.

show abstract

Section: Methodsmentioning

confidence: 99%

Influence of UTAUT, perceived compatibility, and perceived credibility on m-commerce adoption

Yahaya,

Abdul Hamid,

Mohd Nafi

2023

Int. j. adv. appl. sci.

View full text Add to dashboard Cite

show abstract

“…In the context of SMEs, the studies conducted by Inayatullah and Narain (2017) and Zur and Syukor (2018) provided evidence that MC is still a buzzword as a majority of SMEs were found lacking in having explicit understanding and knowledge regarding MC in terms of objectives, processes, methodologies, performance and governance. The authors also stated that most SMEs are self-centric, have a very narrow perspective and are unaware of the events occurring in the outside world.…”

Section: Literature Review: Identification Of Barriers To the Implementation Of Mass Customizationmentioning

confidence: 99%

Analyzing the barriers to implementation of mass customization in Indian SMEs using integrated ISM-MICMAC and SEM

Ullah

Narain

2020

JAMR

View full text Add to dashboard Cite

PurposeThe purpose of this research is to identify the crucial barriers to the implementation of mass customization (MC) in Indian SMEs and to investigate the interactions among them so that important managerial implications could be formulated to facilitate the implementation of MC in SMEs.Design/methodology/approachThe contextual relationships and hierarchies of the barriers are established through the interpretive structural modelling (ISM) approach, and MICMAC analysis has been used to classify the barriers into different groups. Further, structural equation modelling based on partial least squares (PLS-SEM) has been applied to statistically validate the ISM model using the data collected through a questionnaire-based survey of Indian organizations.FindingsA portfolio of barriers, containing 16 items, has been identified from the literature review and a series of semi-structured interviews of practitioners. The study develops a structural model by establishing relationships and imposing directions among the barriers and classifies the barriers according to their driving and dependence power to serve as a roadmap for SMEs willing to implement MC into practice.Practical implicationsThe study highlights the critical barriers which have a significant impact on other barriers and need to be handled at priority. Also, the present research renders insights to SMEs to better prioritize their efforts and resources to overcome these barriers.Originality/valueThis research happens to be first in the MC literature that investigates the key barriers responsible for hindering the implementation of MC in SMEs and develops a statistically validated contextual model showing hierarchies and relationships of the barriers.

show abstract

Mass Customization Practices of Malaysian SMEs Apparel Sector: An Exploratory Survey

Cited by 2 publications

References 27 publications

Influence of UTAUT, perceived compatibility, and perceived credibility on m-commerce adoption

Influence of UTAUT, perceived compatibility, and perceived credibility on m-commerce adoption

Analyzing the barriers to implementation of mass customization in Indian SMEs using integrated ISM-MICMAC and SEM

Contact Info

Product

Resources

About