Mass customization strategy development by FIRM

Pishdad, Azadeh; Taghiyareh, Fattaneh

doi:10.1057/dbm.2011.37

Cited by 5 publications

(3 citation statements)

References 34 publications

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“…The cellular processing, for instance, makes it possible to manufacture a wide variety of products with an effective mass production by merging products or parts with identical manufacturing and design characteristics into families and setting aside processes or cells for their production. Therefore, as advanced technologies and sophisticated corporate control are used, the effect of the product variety can be reduced (Pishdad and Taghiyareh, 2011) regarded product complications as having a major influence in automotive part development on the costs of inspection, quality assurance and equipment maintenance. Problems with quality and rework will escalate with an expanded variety of products and technological change due to the variation of products contributing to more difficult activities and preparation changes that involve more monitoring effort.…”

Section: Relationship Between Product Variety Andmentioning

confidence: 99%

“…Chinese companies must define the potential effect of the product variety on operational performance, which might vary from the degree of customization, before deciding suitable solutions and strategies for the management of the product variety (Nahmens and Bindroo, 2011). Many Chinese automakers have in particular started realizing that there is a compromise between product variety and operational performance (Pishdad and Taghiyareh, 2011). Numerous approaches for enhancing operating efficiency have been proposed to handle the effect of the product variety (Lyons et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Exploring the impact of Customization Strategy, Product Variety on Operational Performance in Automotive Manufacturing Industry

Bibi,

Tareq Al-Ibbini,

Alzoubi

2023

Int. J. BAS

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This research has three big contributions to car manufacturing companies in China. Firstly, it defines how an improvement in product variety impacts operational performance. Second, it explains the impact on operational performance of customization strategies practices. Thirdly, the thesis identifies the relative differences of impact by five types of customisations of the product variety on specific aspects of operating performance. It includes a comprehensive analysis of the literature associated with the effects of product variety and customisation as well as techniques for coping with trade-offs between product variety and operating performance. By adopting a quantitative research method, a survey of 12 car manufacturing sector companies from China was conducted. The objectives and questions of this research is clearly defined and outlines the difference the research is to bring to information. This also establishes theories that take into account the relationship between product variety, customisation and operational efficiency. The project focuses on data collection methods and a questionnaire is designed to be submitted to Chinese car manufacturing companies. This gives the empirical results of this study a detailed debate. Finally, the research is concluded by providing a summary of the results of the work and of the study's theoretical contributions. Effective mass customisation and customer-driven development will offer Chinese carmakers a variety of benefits. The basic results, therefore, have significant management consequences for Chinese car producers to pursue numerous strategies under different product design profiles.

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Section: Relationship Between Product Variety Andmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Exploring the impact of Customization Strategy, Product Variety on Operational Performance in Automotive Manufacturing Industry

Bibi,

Tareq Al-Ibbini,

Alzoubi

2023

Int. J. BAS

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“…It is due to the fact that modularity creates system information on different levels to support Industry 4.0 or smart manufacturing in a sustainable way [1]. In relation to manufacturing systems, modularity is considered an effective approach, e.g., to minimize production costs [2], to increase flexibility of smart manufacturing systems [3], and to improve readiness for mass customization [4]. Therefore, modularity is seen as a tool that improves the productivity and efficiency of manufacturing processes.…”

Section: Introductionmentioning

confidence: 99%

Influence of Manufacturing Process Modularity on Lead Time Performances and Complexity

Modrák

Šoltysová

2023

Applied Sciences

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In principle, modular or integral character of manufacturing lines depends on the topological designs of products and determined operation tasks. On the other hand, in specific situations there is an articulated need for modular design in smart manufacturing systems since modular layouts are a crucial step towards agile production via smart manufacturing. The aim of this paper is to explore how the modular layout relates to manufacturing lead time (MLT) and to operational complexity of smart manufacturing systems. For this purpose, topologically different models of alternative process layouts were simulated and tested, while MLT values were obtained using Tecnomatix Plant Simulation. The obtained positive findings of this research could be useful not only in selection of the most suitable process design from the alternative ones, but especially in deepening the knowledge and bettering understanding of the concept of optimal network modularity.

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The impact of self-service technologies – towards an economic decision model and its application at the German Federal Employment Agency

Klier

Müller

et al. 2016

Journal of Decision Systems

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Mass customization strategy development by FIRM

Cited by 5 publications

References 34 publications

Exploring the impact of Customization Strategy, Product Variety on Operational Performance in Automotive Manufacturing Industry

Exploring the impact of Customization Strategy, Product Variety on Operational Performance in Automotive Manufacturing Industry

Influence of Manufacturing Process Modularity on Lead Time Performances and Complexity

The impact of self-service technologies – towards an economic decision model and its application at the German Federal Employment Agency

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