Mass media and school interventions for cigarette smoking prevention: effects 2 years after completion.

Flynn, Brian S.; Worden, John K.; Secker-Walker, Roger H.; Pirie, Phyllis L.; Badger, Gary J.; Carpenter, Joseph A.; Geller, Berta M.

doi:10.2105/ajph.84.7.1148

Cited by 172 publications

(67 citation statements)

References 12 publications

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“…[12][13][14][15][16][17][18][19][20] The few studies of the impact of these campaigns on youth smoking had mixed results. Community-and school-based interventions highlighted by a mass media campaign reduced smoking initiation rates among adolescents in Vermont, New York, and Montana, [21][22][23][24][25] Minnesota, 26 North Karelia, 27 and Norway, 28 but they failed to influence smoking behavior among youths in southern California 29 or the southeastern United States. 30 Existing studies have evaluated the results of research demonstration projects; it is not clear whether similar results could be expected from government-funded statewide media campaigns, which tend to target more homogeneous populations, provide less control over individual exposure, and introduce political factors that influence a program's effectiveness.…”

Section: Michael Siegel MD Mph and Lois Biener Phdmentioning

confidence: 99%

The impact of an antismoking media campaign on progression to established smoking: results of a longitudinal youth study

Siegel

Biener²

2000

Am J Public Health

214

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A B S T R A C TObjectives. We examined the impact of a statewide antismoking media campaign on progression to established smoking among Massachusetts adolescents.Methods. We conducted a 4-year longitudinal survey of 592 Massachusetts youths, aged 12 to 15 years at baseline in 1993. We examined the effect of baseline exposure to television, radio, and outdoor antismoking advertisements on progression to established smoking (defined as having smoked 100 or more cigarettes), using multiple logistic regression and controlling for age; sex; race; baseline smoking status; smoking by parents, friends, and siblings; television viewing; and exposure to antismoking messages not related to the media campaign.Results. Among younger adolescents (aged 12 to 13 years at baseline), those reporting baseline exposure to television antismoking advertisements were significantly less likely to progress to established smoking (odds ratio = 0.49, 95% confidence interval = 0.26, 0.93). Exposure to television antismoking advertisements had no effect on progression to established smoking among older adolescents (aged 14 to 15 years at baseline), and there were no effects of exposure to radio or outdoor advertisements.Conclusions. These results suggest that the television component of the Massachusetts antismoking media campaign may have reduced the rate of progression to established smoking among young adolescents. (Am J Public Health. 2000;90:380-386)

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Section: Michael Siegel MD Mph and Lois Biener Phdmentioning

confidence: 99%

The impact of an antismoking media campaign on progression to established smoking: results of a longitudinal youth study

Siegel

Biener²

2000

Am J Public Health

214

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“…The potential effectiveness of mass media antismoking campaigns in preventing smoking has now been established on the basis of well-evaluated research and demonstration projects in Vermont (7,8) and Minnesota (9). These field experiments show that community-and school-based interventions highlighted by a prominent mass media campaign can reduce the initiation of smoking in adolescents.…”

Section: History Current Status and Effectivenessmentioning

confidence: 99%

“…These field experiments show that community-and school-based interventions highlighted by a prominent mass media campaign can reduce the initiation of smoking in adolescents. Under the most favorable circumstances, the prevalence of smoking in young persons has been reduced by 40% (7,8).…”

Section: History Current Status and Effectivenessmentioning

confidence: 99%

Mass Media Antismoking Campaigns: A Powerful Tool for Health Promotion

Siegel¹

1998

Ann Intern Med

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Cigarette advertising and promotion have been shown to influence smoking in young persons, but the powerful effect of the mass media on behavior can also be used to promote health. Several states have earmarked a portion of their cigarette excise tax revenues to fund mass media antismoking campaigns, which have been effective in reducing cigarette consumption and in helping persons quit smoking. Despite their successes, the campaigns have been hindered by tobacco industry-supported attempts to cut their funding or restrict their scope. The most aggressive campaigns, which attack the tobacco industry and challenge social norms about tobacco use and promotion, are the most controversial but also the most effective. Mass media antismoking campaigns are a promising tool for health promotion, but only if sustained funding can be guaranteed and the development of the advertisements can be protected from intrusion by political forces.

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“…A combined mass media and school-based anti-smoking program in Vermont decreased smoking among adolescents by 35%. 11 A 4-year, $50 million, statewide, anti-smoking media campaign in Massachusetts achieved a 50% reduction in the onset of smoking among younger adolescents. 12 A recent evaluation of the national "truth" anti-smoking campaign found that 22% of the reduction in the prevalence of youth smoking could be attributed to the campaign.…”

mentioning

confidence: 99%

Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 Results of the VERB Campaign

et al. 2005

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ABSTRACT. Objective. To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age.Design. A prospective, longitudinal, quasi-experimental design was used. A baseline survey was conducted in April to June 2002, before the launch of VERB advertising. Random-digit-dialing methods were used to survey a nationally representative sample of children and parents. The follow-up survey was repeated with the same cohort of children and parents in April to June 2003. Propensity scoring was used to determine the campaign's effects on awareness and physical activity behaviors.Setting. United States. Participants. A total of 3120 parent-child dyads.Intervention. The VERB campaign is a multiethnic campaign that combines paid advertisements with school and community promotions and Internet activities to encourage children 9 to 13 years of age to be physically active every day. Results. After 1 year, 74% of children surveyed were aware of the VERB campaign. Levels of reported sessions of free-time physical activity increased for subgroups of children 9 to 13 years of age. A pattern of effects across 2 measures was observed for younger children (9 -10 years of age), girls, children whose parents had less than a high school education, children from urban areas that were densely populated, and children who were low active at baseline. These subgroups engaged in more median weekly sessions of free-time physical activity than did children who were unaware of VERB and, as the children's level of VERB awareness was incrementally higher, the children engaged in incrementally more freetime physical activity sessions. The average 9-to 10-yearold youth engaged in 34% more free-time physical activity sessions per week than did 9-to 10-year-old youths who were unaware of the campaign. A pattern of effects for organized activity was found only for children classified as low active at baseline.Conclusions. The VERB campaign achieved high levels of awareness in 1 year. Higher levels of physical activity were reported for subgroups of US children. Promoting physical activity with child-focused commercial advertising shows promise.

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Mass media and school interventions for cigarette smoking prevention: effects 2 years after completion.

Cited by 172 publications

References 12 publications

The impact of an antismoking media campaign on progression to established smoking: results of a longitudinal youth study

The impact of an antismoking media campaign on progression to established smoking: results of a longitudinal youth study

Mass Media Antismoking Campaigns: A Powerful Tool for Health Promotion

Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 Results of the VERB Campaign

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