Cochrane Database of Systematic Reviews 2010
DOI: 10.1002/14651858.cd001006.pub2
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Mass media interventions for preventing smoking in young people

Abstract: Mass media interventions for preventing smoking in young people.

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Cited by 101 publications
(76 citation statements)
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“…This study is motivated by the fact that information spreading in a population even though complex, has a great number of applications. Mass media (television, radio, newspapers, billboards, and booklets) have been used as a way of delivering preventive health messages as they have the potential to influence people's behavior [2], and deter them from risky behavior or from taking precautionary measures in relation to a disease outbreak, as concurrent presentation of objective information about the diseases can mitigate its severity [3]. There is a causal relationship between the mass media health education campaign and the increase in the demand for health services during a disease outbreak.…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…This study is motivated by the fact that information spreading in a population even though complex, has a great number of applications. Mass media (television, radio, newspapers, billboards, and booklets) have been used as a way of delivering preventive health messages as they have the potential to influence people's behavior [2], and deter them from risky behavior or from taking precautionary measures in relation to a disease outbreak, as concurrent presentation of objective information about the diseases can mitigate its severity [3]. There is a causal relationship between the mass media health education campaign and the increase in the demand for health services during a disease outbreak.…”
Section: Introductionmentioning
confidence: 99%
“…Media coverage of health-related events has become so important that several surveillance systems now rely on active trolling of internet news media to detect emerging disease threats [7,8]. It is a relatively inexpensive way of exposing the population to information regarding their health [2] and has the potential to reach a large proportion of the population, particularly groups that may be difficult to access through more traditional approaches [5,9,[9][10][11]. For instance, mass media campaigns based on communication for behavioral impact and social change have been shown to be an effective intervention for smoking cessation in adults [12][13][14][15][16].…”
Section: Introductionmentioning
confidence: 99%
“…[20][21][22][23][24] The reviews suggest that the following smoking prevention methods and approaches are effective: reducing the illicit sale of tobacco products to under-18s; [20][21][22][23] initiating tobacco-free policies and environmental change; 22 age-appropriate, interactive educational messages delivered via intensive, long-term mass media campaigns; 21 and social competency and skills development interventions to support young people to resist peer influence. Systematic reviews also consistently find that 'multilevel' interventions, which address both individual and environmental determinants of behaviour simultaneously, are most effective for improving young people's health outcomes.…”
Section: Effective Smoking Prevention Methods and Approachesmentioning
confidence: 99%
“…Some interventions listed actually increase tobacco use and need to be modified or eliminated to minimize their effects on smoking. [61][62][63][64][65][66][67] Each of the interventions in the table has been evaluated for its effectiveness in preventing (or promoting) consumption of tobacco by youth. Conclusions about program or policy effectiveness have been reached using the widely accepted evidence hierarchies, with randomized trials purported to provide the strongest evidence.…”
Section: How Can We Apply These Recommendations To Generate Stronger mentioning
confidence: 99%