Mastering the Digital Transformation as a Heritage Luxury Fashion Brand

Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya

doi:10.3917/maorg.037.0033

Cited by 5 publications

(3 citation statements)

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“…Failure of some well-known corporations, such as GE, Ford, and Procter & Gamble, in their initial digital transformation, is a clear testimonial to the lack of appropriate leadership roles regarding efforts needed to overcome cultural obstacles in digital transformation endeavors (Morgan, 2019). Similar to many others, these companies initially focused on utilizing and integrating the right digital technologies (Morgan, 2019) instead of preparing the organization's structures, people (Rutihinda, 2019), and infrastructure (Duma et al, 2020) for such an endeavor toward their digital transformation.…”

Section: Research Methods and Analysismentioning

confidence: 99%

“…Scholars like Kaniawulan et al (2022) and Walton (2021) believe that the corporate digital culture appears to be one of the essential enablers of digital transformation strategy next to infrastructure/technologies and ecosystems (Duma et al, 2020). In today's digital era, organizations are in need of shifting to a new paradigm by going through digital transformation in their life cycle.…”

Section: Research Methods and Analysismentioning

confidence: 99%

“…A company's healthy corporate culture simultaneously translates into a high-performance and adaptive culture shaped by its core values aligned with the firm's strategies that embrace execution-supportive attitudes (Thompson et al, 2020: pp. 354-358); and in the digital era, digital corporate culture can be considered one of the most crucial pillars of the digital transformation strategy next to infrastructure/technologies and ecosystems (Duma et al, 2020). However, in another classification, Prabhala (2020) believes that the vision and strategy pillar is at the heart of digital transformation.…”

Section: Digital Corporate Culture: Bridging the Gapmentioning

confidence: 99%

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Digital Strategizing: The Role of the Corporate Culture

Khanzad¹,

Gooyabadi²

2022

OJBM

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The recent Covid-19 pandemic has forced technological assimilation forward, and digital transformation has attracted growing attention as a corporate strategic imperative. A digital transformation is a multi-faceted endeavor that requires formulating the right digital strategy built upon an appropriate digital culture to prepare an organization, its people, and infrastructure to achieve planned outcomes and develop a sustainable change. This study employed a Systematic Literature Review (SLR) methodology to initially review 57 papers filtered down to selected 14 resources, including 12 recently published scholarly articles from peer-reviewed academic journals and two industry reports, to examine the effects of digital transformation strategies and their relationship to culture. The guiding principle behind the selection of 14 resources out of 57 was the extent to how closely they matched the topic of this paper. Also, the time of publication played a significant role in this selection process. All selected resources were published between 2019 to 2022. This study was conducted to review the significance of digital corporate culture during digital strategizing through a review of the recently published literature in this field. The essential components of a well-developed corporate digital culture appear to be a necessary foundation for a successful digital transformation. This knowledge production research contributes to the existing literature by identifying efficient digital transformation components, such as digital strategy and proper digital corporate culture, in peer-reviewed research studies and practitioners' surveys over the last four years.

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Section: Research Methods and Analysismentioning

confidence: 99%

Section: Research Methods and Analysismentioning

confidence: 99%

Section: Digital Corporate Culture: Bridging the Gapmentioning

confidence: 99%

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