Matching Consignees/Shippers Recommendation System in Courier Service Using Data Analytics

Abstract

The purpose of this research was to create a Matching Consignees/Shippers Recommendation System (MCSRS). We used the association rule to identify product associations, the clustering technique to group shippers and consignees according to behaviors when receiving goods from similar shipper groups, and the decision tree to identify possible matches between shippers and consignees. Finally, Monte Carlo simulation was used to estimate potential revenue. The case study is a courier company in Thailand. The results showed that garment products and clothes were the products with the highest association. Shippers and consignees of these products were segmented according to recency, frequency, monetary factors, number of customers, number of product items, weight, and day. Three rules are proposed that enabled the assignment of 8 consignees to 56 shippers with an estimated increase in revenue by 36%. This approach helps decision-makers to develop an effective cost-saving new marketing, inclusive strategy quickly.

Idea selection of new service for courier business: The opportunity of data analytics

“…Therefore, RS (M1) recommend a suitable new shipper to new consignee to expand customer base and increase the delivery volume in couriers business. 78 Advertising/public relations/digital marketing (M2) are the business model that connect potential customers through service and experiences. There are using traditionally methods or modern media, such as, blogs, social media, e-mail, Search Engine Optimization (SEO), viral videos, web-based seminars (Webinars), etc.…”