Matching policy and people? Household responses to the promotion of renewable electricity

Winther, Tanja; Ericson, Torgeir

doi:10.1007/s12053-012-9170-x

Cited by 32 publications

(17 citation statements)

References 27 publications

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“…Due to the limited sample size, we are not in a position to identify the relative significance of affluence versus previous experience. However, in our previous empirical work in Norway in which we studied people's attitudes towards energy savings [25,36], relatively well-off respondents tended to show limited interest in energy saving measures. Therefore, our impression is that the most important feature of the "eWave" sample is people's keen interest in and experience with monitoring, which makes them a rather untypical sample of the Norwegian population, regardless of wealth category.…”

Section: Discussionmentioning

confidence: 99%

The Effects of In-Home Displays—Revisiting the Context

2015

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Abstract:In this paper, we investigate the extent to which the use of in-home displays affects daily practices and electricity consumption. Through two pilot projects, in-home displays were installed in 33 Norwegian homes, and we provide a qualitative analysis of the effects. The results point to the potential differences in the ways households interact with the in-home displays. The effects differed among various groups according to people's previous experiences with monitoring and their level of affluence. In the sample, affluent respondents living in detached houses tended to be accustomed to monitoring consumption before the display was introduced. These families used the display for controlling that "nothing was wrong", but they did not use the information provided by the display to initiate new energy saving measures. In contrast, among less affluent flat owners the notion of "control" was specifically linked to the family's management of finances, and in this sense the displays empowered them. In addition, the results indicate that the in-home display for this group resulted in electricity savings. The study adds to earlier research on the effects of in-home displays by showing the importance of previous experience with monitoring electricity for the effects of feedback and by highlighting not only energy savings but also social effects of displays.

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Section: Discussionmentioning

confidence: 99%

The Effects of In-Home Displays—Revisiting the Context

2015

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“…The stated willingness to pay a premium for green energy products appears to be higher than the actual participation in green energy schemes and several studies have focused on this finding and the reasons behind it Refs. [3,6,[8][9][10][11]. A number of factors have been identified to hinder participation in green energy programs, such as lack of understandable information for consumers, and lack of trust in suppliers and their products [10].…”

Section: Customer Choice and Green Energy Market Developmentmentioning

confidence: 99%

“…[3,6,[8][9][10][11]. A number of factors have been identified to hinder participation in green energy programs, such as lack of understandable information for consumers, and lack of trust in suppliers and their products [10]. Interestingly, Winther and Ericson also found that labelling schemes using concepts not easily understood by consumers, can discourage rather than encourage take up of green energy products [10].…”

Section: Customer Choice and Green Energy Market Developmentmentioning

confidence: 99%

“…A number of factors have been identified to hinder participation in green energy programs, such as lack of understandable information for consumers, and lack of trust in suppliers and their products [10]. Interestingly, Winther and Ericson also found that labelling schemes using concepts not easily understood by consumers, can discourage rather than encourage take up of green energy products [10]. Nonetheless, the importance of eco-labels in enhancing market transparency and guiding consumers in their purchase decisions is clearly evident, as pointed out by Markard and Truffer [12].…”

Section: Customer Choice and Green Energy Market Developmentmentioning

confidence: 99%

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Review of green electricity products in the United Kingdom, Germany and Finland

Hast

Syri

Jokiniemi

et al. 2015

Renewable and Sustainable Energy Reviews

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“…To understand the logic of household energy consumption, one may also analyze empirically the actual economic practices of energy use. Such research has highlighted the complexity of households' decision-making, emphasizing the importance of both economic and environmental motives (Aune et al, forthcoming;Biggart and Lutzenhiser, 2007;Winther and Ericson, 2013).…”

Section: Concerned Consumption Global Warming Changing Household Dommentioning

confidence: 99%

Concerned consumption. Global warming changing household domestication of energy

et al. 2016

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This paper addresses possible effects of the growing focus on global warming on households' domestication of energy and the dynamics of energy consumption by comparing data pertaining to the domestication of energy within Norwegian households from two time periods: first, 1991-1995, when climate change was given little public attention, and, second, 2006-2009, after climate change became a major public concern. In the first period, the domestication of energy resulted in an energy culture emphasizing comfort and convenience with respect to everyday life and the abundant supply of clean hydropower. In the second period, this culture seemed to have changed, making many households concerned about their energy consumption. Consumption of energy was linked to climate change, and many interviewees claimed to save energy. However, the dominant expectation was still to be able to manage everyday life in a convenient and comfortable way. Thus, climate change concerns produced important but not comprehensive changes in the domestication of energy. A main effect was feelings of guilt, tempered by arguments regarding why change is difficult and complaints about political inaction. Thus, public engagement with climate change issues may facilitate energy efficiency policy but to succeed, wider climate policy measures seem to be needed.

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Matching policy and people? Household responses to the promotion of renewable electricity

Cited by 32 publications

References 27 publications

The Effects of In-Home Displays—Revisiting the Context

The Effects of In-Home Displays—Revisiting the Context

Review of green electricity products in the United Kingdom, Germany and Finland

Concerned consumption. Global warming changing household domestication of energy

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