Matching the Needs in an Emerging Market: An Investigation of Multinational Companies’ Marketing Strategies by Using the 4As Framework

Alteren, Gro

doi:10.1177/23197145231158505

Cited by 3 publications

(1 citation statement)

References 59 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Businesses need to tailor their strategies according to the prevailing economic conditions. During periods of economic expansion, they may focus on growth and expansion initiatives, whereas during downturns, cost optimization and e ciency improvements become paramount (Alteren, 2023). Finally, businesses must continuously monitor and evaluate their performance across different economies.…”

Section: Sustainability and Corporate Social Responsibility (Csr)mentioning

confidence: 99%

Business Strategies and Market Adaptation: A Cross-Economic Perspective

Daodu,

Bhaumik

2024

Preprint

View full text Add to dashboard Cite

Business strategies vary across different economies and the dynamics of business environments lead to diverse approaches to strategy development and implementation. Responding to changing environments, customer preferences, and competitive pressures determines how well and sustainable markets or firms adapt. This paper provides an overview of the business strategies and market adaptation across high and low economies with case studies on the export of information and communication technology goods and foreign direct investment in both economies. The finding reveals a significant difference in information and communication technology export and foreign direct investment in different economies. Also, businesses in lower economies can compete in markets and attract foreign investors. Markets in developed economies lean toward standardization compared to their counterpart, while taking advantage of high population, innovation and diverse culture in low economies would ensure market sustainability. However, adopting mitigation strategies in both economies would help navigate bottlenecks in business establishment. JEL: I10, M10, 032

show abstract

Section: Sustainability and Corporate Social Responsibility (Csr)mentioning

confidence: 99%

Business Strategies and Market Adaptation: A Cross-Economic Perspective

Daodu,

Bhaumik

2024

Preprint

View full text Add to dashboard Cite

show abstract

Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies

Panda,

Raut,

Rana

et al. 2024

JBIM

View full text Add to dashboard Cite

Purpose The study identifies barriers all stakeholders face in the returns management process. The pressing issue of online product returns significantly erodes the net profit margins, demanding urgent action. Existing returns management systems are often complex, time-consuming and costly, failing to address this issue effectively. In this regard, persuasive technologies like gamification can effectively influence behaviour and enhance motivation towards reducing return by striking a balance between psychological and behavioural factors. Therefore, the study proposes a framework that combines the theory of planned behaviour and Octalysis to identify intentions to reduce product return rates in the e-commerce business. Design/methodology/approach A qualitative exploratory research design using a multiple case study-based approach with in-depth interviews conducted with 96 varied stakeholders was used to provide insights into the behavioural aspects for reducing return rates in e-commerce. Findings The results reveal three facets of effective returns management in e-commerce. Customers and delivery partners prioritize return processes, policies and rewards, emphasizing efficiency. Meanwhile, mid- and strategic-level employees are optimistic about return process enhancements. Interdepartmental integration and cross-functional communication are found to be vital, suggesting the need for a gamified framework in returns management. Originality/value This research enriches the returns management literature on gamification solutions and responds to the need for theoretical anchoring by applying the theory of planned behaviour at the organizational level to improve efficiency and customer centricity in the return process.

show abstract

Can Digital Transformation Foster Customer Centricity in a Developing Country Under Western Economic Sanctions?

Mojdehy

2024

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

This chapter explores the effects of dynamic capabilities on digital transformation and interaction between digital transformation and perceived customer centricity in Iran. In recent years, Iranian users have not had the necessary access to foreign platforms in various fields. Therefore, one of the Iranian private banks has presented a unique plan of a comprehensive platform called Pod Smart Land which integrates a large number of different platforms in the fields such as banking and finance, education, energy, health, tourism, games and entertainment, logistics, and agriculture. By using this platform, users can meet their needs faster, easier, safer and at the lowest cost. Moreover, some products and services that provided in Pod Smart Land increase the number of users and improve perceived customer centricity and lead to make more profits for the organization.

show abstract

Matching the Needs in an Emerging Market: An Investigation of Multinational Companies’ Marketing Strategies by Using the 4As Framework

Cited by 3 publications

References 59 publications

Business Strategies and Market Adaptation: A Cross-Economic Perspective

Business Strategies and Market Adaptation: A Cross-Economic Perspective

Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies

Can Digital Transformation Foster Customer Centricity in a Developing Country Under Western Economic Sanctions?

Contact Info

Product

Resources

About