Matchmaking using Fuzzy Analytical Hierarchy Process, Compatibility Measure and Stable Matching for Online Matrimony in India

Joshi, Kedar Pandurang; Kumar, Sushil

doi:10.1002/mcda.487

Cited by 14 publications

(12 citation statements)

References 20 publications

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“…A 2013 study from Pew Research found that an estimated 5 percent of married or committed couples in the US met their significant other online, and that 11 percent of the online adult American population claims to have used a dating site at least once in their lifetime (Lenhart & Duggan, 2014). While less data is available for the rest of the world, the market for online dating has seen a similar trend of dramatic growth in countries such as India (Joshi & Kumar, 2012) and the UK (Kee & Yazdanifard, 2015). As online dating becomes more common, the associated level of negative stigma seems to shrink.…”

mentioning

confidence: 99%

Love at first swipe? Explaining Tinder self-presentation and motives

Ranzini¹,

Lutz

2016

Mobile Media & Communication

197

148

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The emergence of Location-Based Real-Time Dating (LBRTD) apps such as Tinder has introduced a new way for users to get to know potential partners nearby. The design of the apps represents a departure from "old-school" dating sites as it relies on the affordances of mobile media. This might change the way individuals portray themselves as their authentic or deceptive self. Based on survey data collected via Mechanical Turk and using structural equation modeling, we assess how Tinder users present themselves, exploring at the same time the impact of their personality characteristics, their demographics and their motives of use. We find that self-esteem is the most important psychological predictor, fostering real self-presentation but decreasing deceptive self-presentation. The motives of usehooking up/sex, friendship, relationship, traveling, self-validation, and entertainment -also affect the two forms of self-presentation. Demographic characteristics and psychological antecedents influence the motives for using Tinder, with gender differences being especially pronounced. Women use Tinder more for friendship and self-validation, while men use it more for hooking up/sex, traveling and relationship seeking. We put the findings into context, discuss the limitations of our approach and provide avenues for future research into the topic. percent of married or committed couples in the US met their significant other online, and that 11 percent of the online adult American population claims to have used a dating site at least once in their lifetime (Lenhart & Duggan, 2014). While less data is available for the rest of the world, the market for online dating has seen a similar trend of dramatic growth in countries such as India (Joshi & Kumar, 2012) and the UK (Kee & Yazdanifard, 2015). As online dating becomes more common, the associated level of negative stigma seems to shrink. Consequently, more and more Internet users claim they consider online dating "a good way of meeting new people" (Smith & Anderson, 2015). Part of this change in attitude could be due to the evolution of dating sites into dating apps. Being mobile, in fact, suggests more flexible boundaries between online and offline, yielding opportunities for a "co-situation", i.e. the parallel existence of two individuals in a place that is both physical and virtual (Van de Wiele & Tong, 2014). LBRTD (Location-Based Real-Time Dating) apps like Tinder or Grindr have this mechanism at their core, employing the geographical distance between users as a key variable on the basis of which TINDER SELF-PRESENTATION 4 potential partners can be found. Once users have set their demographics of interest, the algorithm can identify potential dates ("matches" in Tinder-lingo) as near as the same block or even building (David & Cambre, 2016;Duguay, 2016). GPS-based dating apps, more so than traditional dating sites, strengthen the connection between online and offline, giving users an incentive to meet "in real life" (Cohen, 2015;Gibbs, Ellison & Lai, 2011). This has...

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confidence: 99%

Love at first swipe? Explaining Tinder self-presentation and motives

Ranzini¹,

Lutz

2016

Mobile Media & Communication

197

148

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“…Tinder has helped to create a new connection almost in real time without waiting for a happy opportunity (Madan & Jain, in press). Joshi and Kumar (2012) demonstrated a hypothetical model to enable users to search their partners effortlessly and to limit the desired matches, so as to maximise the possibilities of creating matches through the online portal. Hansaria and Jha (2016) illustrated a critical analysis of the behaviour of people using online dating.…”

Section: Preludementioning

confidence: 99%

Components Affecting Intention to Use Online Dating Apps in India: A Study Conducted on Smartphone Users

Chakraborty

2019

Asia-Pacific Journal of Management Research and Innovation

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Online dating apps have a potential market throughout the world. India is also trying to capture this particular market through various apps like Tinder, Woo, TrulyMadly and so on. The different literatures have been analysed from various sources to find out the factors influencing the use online dating apps. This particular study has identified few key elements, which is motivating the online dating app users in India. A total of 296 samples have been selected from college goers and young professionals with the help of structured questionnaire. Simple random sampling has been used to conduct the study, and from all the metro cities, the responses have been collected. The multiple regression analysis has been used to find out the impact of factors towards utilising dating apps. Playfulness is the most impactful factor when compared to others. The study has also found that trust does not have any impact towards utilising dating apps. The study also implies that consumers mainly enjoy the dating apps, and they have very less trustworthiness towards these apps. The study is unique in nature as very few studies till date have been conducted in India.

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“…Frost et al (2008) suggest that earlier marriages were an economic exchange and were arranged between families; such relationships were based on observable attributes. In the Indian culture, marriage is considered a lifetime commitment; in the traditional times, parents with help of relatives and other means such as professional matchmaking services and newspaper advertisements searched for a prospective match for their children (Joshi and Kumar, 2012). In the late 1990s, large matrimony websites such as BharatMatrimony.…”

Section: Related Literature Reviewmentioning

confidence: 99%

Honey, find me the moon: exploring engagement on dating and matrimony platforms

Shah¹

2019

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Purpose The purpose of this study is to understand how young consumers engage in the multi-category context. To that end, engagement on the focal product (dating platforms) and the other product (matrimony platforms) were studied. The objective is to find an answer to the following research question: Why do consumers tend to engage more with the focal product, yet are likely to purchase its complement or substitute? Design/methodology/approach Semi-structured depth interviews and Straussian grounded theory method were used to collect, analyze and interpret the data. Findings Self-determination theory provides an answer to the research question. This study suggests: young consumers experience different levels of need fulfilment when they evaluate the focal product in the single-category and in the multi-category contexts; young consumers’ motivational orientation (controlled motivation, autonomous motivation and intrinsic motivation) results into high-level behavior and engagement (pleasure-seeking, platform abandonment, goal-oriented pleasure-seeking, goal-oriented problem-solving, anxious and outsourcing) with the focal product and the other product. Originality/value Value of the paper lies in developing a grounded theory framework for engagement in the multi-category context. This study can help practitioners in making important business decisions, especially in the dating and matrimony e-business categories.

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Matchmaking using Fuzzy Analytical Hierarchy Process, Compatibility Measure and Stable Matching for Online Matrimony in India

Cited by 14 publications

References 20 publications

Love at first swipe? Explaining Tinder self-presentation and motives

Love at first swipe? Explaining Tinder self-presentation and motives

Components Affecting Intention to Use Online Dating Apps in India: A Study Conducted on Smartphone Users

Honey, find me the moon: exploring engagement on dating and matrimony platforms

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