2015
DOI: 10.1016/j.evolhumbehav.2014.12.004
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Mate choice, mate preference, and biological markets: the relationship between partner choice and health preference is modulated by women's own attractiveness

Abstract: Although much of the research on human mate preference assumes that mate preference and partner choice will be related to some extent, evidence for correlations between mate preference and mate choice is mixed. Inspired by biological market theories of mate choice, which propose that individuals with greater market value will be better placed to translate their preference into choice, we investigated whether participants' own attractiveness modulated the relationship between their preference and choice. Multil… Show more

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Cited by 27 publications
(25 citation statements)
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References 42 publications
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“…Our findings are consistent with our prediction that the high 'market demand' of attractive women (Noë & Hammerstein, 1994; see also Wincenciak et al, 2015), which in turn would reduce the costs of mating competition (Vaillancourt, 2013), shapes sensitivity in their memory for attractive shape cues in men's faces. If learning incurs fitness costs (reviewed in Dukas, 2008), cognitive resources for tasks such as mating competition should be allocated judiciously.…”
Section: Discussionsupporting
confidence: 91%
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“…Our findings are consistent with our prediction that the high 'market demand' of attractive women (Noë & Hammerstein, 1994; see also Wincenciak et al, 2015), which in turn would reduce the costs of mating competition (Vaillancourt, 2013), shapes sensitivity in their memory for attractive shape cues in men's faces. If learning incurs fitness costs (reviewed in Dukas, 2008), cognitive resources for tasks such as mating competition should be allocated judiciously.…”
Section: Discussionsupporting
confidence: 91%
“…If learning incurs fitness costs (reviewed in Dukas, 2008), cognitive resources for tasks such as mating competition should be allocated judiciously. That women's memory for attractive male shape cues was predicted by their own attractiveness is consistent with recent evidence which suggests that high-quality women may be better placed to translate their mate preferences into actual choices (Wincenciak et al, 2015) and suggests that memory for potential extra-pair (or alternate) partners is allocated judiciously among women according to their own attractiveness. Indeed, our findings are also consistent with prior work demonstrating that measures of women's own attractiveness are correlated with their reported number of extra-pair partners and long-term number of sexual partners (Hughes et al, 2003;Rhodes et al, 2005), suggesting a potential cognitive mechanism for these behaviours in women.…”
Section: Discussionsupporting
confidence: 83%
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“…This is of great consequence to adaptation, as a general sense of satisfaction with life is also linked to overall somatic and psychic condition, which, in turn, determines the presence or absence of health indicators which are commonly perceived as physical attractiveness. Such health indicators form an important criterion for the choice of partner (Wincenciak et al, 2015).…”
Section: Lhsmentioning
confidence: 99%
“…Finally, this study focuses on participants' ideal mate (mate preference), rather than their actual mate (mate choice). Although the two are related, the extent to which preferences translate into choice has been contested (Wincenciak et al, 2015). Future investigations into coupled men and women, and the traits possessed by their partner, could help us to understand the extent to which a long-term mate bias manifests within conservative societies.…”
Section: Limitations and Future Researchmentioning
confidence: 99%