“…Because of the importance of external goals, high-level materialists have unmet internal needs and have many negative effects on individuals' psychology, emotions, and behaviors. For example, materialism and well-being Wang et al, 2017b), self-realization (Kasser & Ahuvia, 2002), life satisfaction Psychology Shrum et al, 2013 Meet the need for uniqueness and belonging Wong et al, 2011 Make up for threatened self-esteem Wong et al, 2011Jiang et al, 2015 Relieve pressure Brouskeli & Loumakou, 2014 Reduce happiness Kasser et al, 2014Wang et al, 2017b Reduce life satisfaction Tsang et al, 2014 Reduce the quality of life Roberts & Clement, 2007 Less positive emotions, higher levels of depression, loneliness, anxiety and substance abuse Kasser & Ryan, 1993, 1996Pieters, 2013 Reduce self-awareness, quality of relationships, and willingness to participate in community activities Kasser & Ahuvia, 2002 Consumption level promoting economic prosperity and social progress Sirgy et al, 2013 Driving fashion innovation Goldsmith et al, 2013 Marketing staff design promotional information Heath & Chatzidakis, 2012 Poor money management skills Donnelly et al, 2013 More gambling problems Carver & McCarty, 2013 Accumulate huge debts Watson, 2003 Compulsive consumption Donnelly et al, 2013Dittmar et al, 2014 Conspicuous consumption Podoshen, Li, & Zhang, 2011 Positively related to consumer behavior and attitudes triggered by hedonism, image and status values Dittmar et al, 2014Kamal et al, 2013Workman & Lee, 2011Srivastava et al, 2001 Organizational level Work hard to complete challenging tasks Vohs, Mead, & Goode, 2006 Increase the profits of enterprises and create funds for research and development Richins & Rudmin, 1994Kasser et al, 2007 Lower quality of work life…”