The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program provides food coupons and health benefits to foster in utero and postpartum development of the child. However, due to these benefits, households might reallocate income from food and healthcare services toward other goods. Utilizing data from the Pregnancy Risk Assessment Monitoring System, this article investigates the effects of participation in the WIC program on cigarette and alcohol consumption. Our results indicate that the program has no effect on prenatal smoking but increases postpartum cigarette consumption per day by 6%. WIC also has preventive benefits as it decreases prenatal alcohol consumption on the extensive and intensive margins.