Matterport: Virtual Tour as A New Marketing Approach in Real Estate Business During Pandemic COVID-19

Abstract

Real estate business was highlighted in several reports as one of the critical economic sectors affected by the pandemic COVID-19. The potential buyer cannot visit the property to experience the real space physically as before anymore. In this situation, an advance tool is needed to improve the marketing strategy in the real estate business. Currently, the 360 photography and virtual tour have become the most relevant marketing strategy to sell the property. As a new approach, Matterport, as one of the online platforms, is presented. The study engaged in an archival method or document review, thematic and content analysis. Four themes between the conventional approaches and Matterport online application were compared and discussed which are: (1) accessibility, (2) visual capture, (3) details information, (4) visual experience. This paper presents and explains the Matterport as a new platform for the marketing approach, which aims at helping the real estate business to survive during the pandemic COVID-19.

Sektor Pariwisata Indonesia Di Tengah Pandemi Covid 19

“…Upaya pembenahan sektor pariwisata yang dapat dilakukan oleh pemerintah salah satunya yakni membuat promosi melalui kunjungan virtual, pendekatan ini dapat dipakai untuk mensosialisasikan dan promosi awal kepada calon konsumen potensial. Penggunaan teknologi fotografi 360 dan kunjungan virtual dapat menjadi strategi pemasaran di sektor pariwisata (Sulaiman et al, 2020) Pariwisata yang berbasis partisipasi masyarakat dan pemanfaatan sumber daya domestik sebagai lokasi wisata juga akan mendukung ketahanan ekonomi nasional yang proaktif terhadap elemen masyarakat (Maharani & Mahalika, 2020).…”

Designing Remote Places in the Post-War and Pandemic Scenarios. Smart Surveying of the Gahayr Campus in Mogadishu

“…The outcome of the Matterport survey is a virtual tour of the building on which it is possible to make measurements, extract images, insert tags. Matterport cannot be considered an accurate 3D measuring tool; it mainly spread in the real estate field, offering high-quality virtual tours with measuring capabilities to drive the potential buyer's decision-making (Sulaiman et al, 2020).…”

Inžinerinė ir kompiuterinė grafika. Konferencijos straipsnių rinkinys

“…Tačiau nuotraukos negali suteikti visuminio erdvės suvokimo, todėl klientas pats turi gebėti susidaryti panoraminį buto, namo ar kotedžo interjero bei eksterjero vaizdą. Suprasdamos šiuos iššūkius, NT agentūros susidomėjo virtualiosios realybės (toliau -VR) technologijomis ir jų taikymu virtualiosioms NT objektų apžiūroms (Sulaiman et al, 2020).…”