“…This was a major purpose of this paper: to understand the impact of technology not only on behavior such as the use of ICTs in the work role, but also on identity itself and how it relates to both psychological (i.e., inter-role conflict) and behavioral (i.e., self-selection into work roles) outcomes. Role behavior is sometimes difficult to predict, in part, because the self is complex and differentiated based on multiple role identities (Stets and Harrod, 2004; Riketta and Nienaber, 2007) and because technology can contribute to a more differentiated sense of self (Evans, 1995) and help in enacting other roles. Individuals in modern society occupy a number of roles which, of course, makes for an interesting if not complicated self and way of life, perhaps especially for working persons facing multiple and varied demands, sometimes conflicting, from multiple life roles (Williams et al, 1991).…”