Although the Higgs boson has been discovered, its self couplings are poorly constrained. It leaves the nature of the Higgs boson undetermined. Motivated by different Higgs potential scenarios other than the Landau-Ginzburg type in the standard model (SM), we systematically organize various new physics scenarios -elementary Higgs, Nambu-Goldstone Higgs, Coleman-Weinberg Higgs, and Tadpole-induced Higgs, etc. We find that double-Higgs production at the 27 TeV high energy LHC (HE-LHC) can be used to discriminate different Higgs potential scenarios, while it is necessary to use triple-Higgs production at the 100 TeV collider to fully determine the shape of the Higgs potential.• Nambu-Goldstone Higgs, in which the Higgs boson is taken as a pseudo Nambu-Goldstone (PNG) boson [10, 11] emerging from strong dynamics at high scales (see for comprehensive reviews);• Coleman-Weinberg (CW) Higgs, in which EWSB is triggered by renormalization group (RG) running effects [15][16][17] with classical scale invariance;• Tadpole-induced Higgs, in which EWSB is triggered by the Higgs tadpole [18,19], and the Higgs mass parameter is taken to be positive.