“…Therefore, studies show that people generally come to rely on and apply one approach more consistently than the other along with any other associated cognitive strategies and habits (Karimi et al, ; Liu et al, ; Liu, Keeling, & Papamichail, ; Schwartz et al, ). The maximizer/satisficer dichotomy has been verified throughout a range of contexts, including online purchase decisions, product information evaluation, and human resource management (Karimi et al, ; Liu et al, ; Ma & Roese, ; Nenkov, Morrin, Schwartz, Ward, & Hull, ; Schwartz & Ward, ; Schwartz et al, ; Sparks, Ehrlinger, & Eibach, ; Turner, Rim, Betz, & Nygren, ). Thus, it is appropriate to examine the dichotomy in the context of job advertisement design given the importance job seeking holds for most people (Liu, Keeling, & Papamichail, ).…”