Maximizing revenue in airline industry through air cargo operations

Abstract

This research aims 1) to identify the impact of pricing strategies on airlines’ revenues, 2) to identify the impact of non-pricing strategies on airlines’ revenues, 3) to explore the significance of revenue management to airlines competitive advantage. The behavioural-demand based pricing, psychological pricing, capacity management and over contract booking strategies are determined as independent variables. A dependent variable is the competitive advantage, and a mediator is revenue management. Primary data was collected from an online survey of 500 airline industry and revenue management strategies personnel; there were only 424 completed questionnaires in return. Results show that larger competitive advantage is associated with non- pricing strategy which is the over contract booking and there is a positive relationship between the psychological pricing and competitive advantage, as compared to the behavioural-demand based pricing and capacity management based strategic approaches.

Customer responses to advertising social media choices when choosing an airline: a case study of low-cost airlines in Thailand

“…The critical players among many airlines have attached great importance to the market on advertising media. The airline industry faces challenges due to many factors which are more competitive than ever, and many airlines are trying to find ways to compete for customers (Paethrangsi, 2021, Kankaew et al, 2021. Since social media is easy to reach, airlines can connect with people worldwide across their social media platforms.…”