In this paper, we study the covariance steering (CS) problem for discrete-time linear systems subject to multiplicative and additive noise. Specifically, we consider two variants of the so-called CS problem. The goal of the first problem, which is called the exact CS problem, is to steer the mean and the covariance of the state process to their desired values in finite time. In the second one, which is called the "relaxed" CS problem, the covariance assignment constraint is relaxed into a positive semi-definite constraint. We show that the relaxed CS problem can be cast as an equivalent convex semi-definite program (SDP) after applying suitable variable transformations and constraint relaxations. Furthermore, we propose a two-step solution procedure for the exact CS problem based on the relaxed problem formulation which returns a feasible solution, if there exists one. Finally, results from numerical experiments are provided to show the efficacy of the proposed solution methods.