McMindfulness in the workplace: vocational learning and the commodification of the present moment

Is there corporate mindfulness? An exploratory study of Buddhist-enacted spiritual leaders’ perspectives and practices

“…Many of the distinctive characteristics of mindfulness as an individual practice have been ignored, including individual and contextual choice and dynamic practices that reflect the suitability of mindfulness practices to individual physical and psychological abilities. Secular mindfulness practices are generalized and universalized as a 'band aid' and even as a universal solution for all types of contemporary problems and suffering (Hyland, 2015;Purser & Loy, 2013). But our findings reinforce the view that no individual experiences the same suffering or has the same perception and interpretation of suffering as others do.…”

“…The commercialization and commodification of organizational mindfulness has, however, resulted in a 'quick fix', a 'band aid', or a universal cure for all types of contemporary problems (Hyland, 2015;Purser & Loy, 2013) and, yet again, a manifestation of institutionalized greed (Purser & Loy, 2013). It has become a 'lucrative cottage industry' (Purser & Loy, 2013)a stress-reduction technique (Kabat-Zinn, 1990) to be sold to enhance organizational productivity, profit and consumer materialism (Eaton, 2014;Hyland, 2015;Purser, 2014;Stone, 2013).…”

“…The commercialization and commodification of organizational mindfulness has, however, resulted in a 'quick fix', a 'band aid', or a universal cure for all types of contemporary problems (Hyland, 2015;Purser & Loy, 2013) and, yet again, a manifestation of institutionalized greed (Purser & Loy, 2013). It has become a 'lucrative cottage industry' (Purser & Loy, 2013)a stress-reduction technique (Kabat-Zinn, 1990) to be sold to enhance organizational productivity, profit and consumer materialism (Eaton, 2014;Hyland, 2015;Purser, 2014;Stone, 2013). Using mindfulness stress-reduction techniques as an instrument to pacify employees' exposure to a corporate stressful or toxic life caused by organizations themselves is, according to Purser and Loy (2013), a 'refashioned' sophisticated method of deploying a cow psychology within organizations, whereby cows are made to produce more and more milk.…”

As múltiplas faces da comodificação e a constituição da crítica acerca das práticas de consumo contemporâneas

“…Hyland (2015) exemplifica a "venda da espiritualidade" por meio da subversão da prática oriental da Atenção Consciente (Mindfulness Practice), que tem origem nas tradições contemplativas budistas, visando o auto-conhecimento por meio da meditação. Em alusão à McDonaldização, Hyland (2015) rotula de "McMindfulness" estes programas usados para aumentar a eficiência de executivos na área da educação corporativa, pois -ao serem aplicados nas empresasrepresentam a total mercantilização mediante a distorção dos significados das práticas orientais seculares.…”

‘Learning to be Zen’: women travellers and the imperative to happy

“…More recently, with the increased turn to mindfulness and fears that the mainstreaming of this ancient practice has taken on neoliberal characteristics (Hyland 2015), there have been significant critiques on 'learning to be Zen', as far less about reflecting on the causes of collective suffering and more about personal transformation. This transformation is sought through meditative techniques of both body and mind.…”