Social media has changed the nature of political organization, discourse, and engagement. From likes, retweets, shares, and memes, everyday users have an amplified voice in the online, public-political sphere. Since 2004 with Howard Dean's attempt to gain momentum for the Democratic candidacy and even more evident in the 2008 elections and the advent of Twitter and YouTube, the emergence of online political campaigns, political theatrics, and political discourse are everyday occurrences (Highfield, 2016). Due in part to the access afforded by social media, individual supporters have new ways to engage with, voice concern for, and even criticize political leaders (Garimella, Weber, & De Choudhury, 2016). With everyday individuals being able to take part in the political process, scholars have directed efforts toward social media to understand the changing research landscape (for a review and study of online information sources, see Nikolav, Oliveira, Flammini, & Menczer, 2015). Some have explored the nature of political candidates' social media campaigns and web presence to find that certain candidates are lightning rods of support and criticism (DiGrazia, McKelvey, Bollen, & Rojas, 2013). Although U.S. Presidential campaigns have long been sources of fierce conversation and polarizing discourse, the 2016 campaign has been characterized by veteran journalist, Dan Rather, in the following way: This has been sort of a dumpster fire of an election campaign, in which both sides, and I'm not giving false equivalency here, one side more than the other-racism, chauvinism, some jingoism, 790763S MSXXX10.