“…Contrary to the typical portrayal of Skinner's analysis of language as “simplistic,” it is sophisticated, complex, and comprehensive. His analysis of verbal behavior , as he preferred to call it, includes an innovative analysis of grammar, word order, and meaning (Hegde, 2008b) which is unfamiliar to most SLPs. There are other methodological behavioral approaches to language (Osgood, 1963; Mowrer, 1952; Staats, 1968) that are sometimes confused with Skinner's vastly different radical behavioral approach that offers a natural science view of language, with an ensuing applied technology that SLPs have readily accepted.…”