In quantum mechanics performing a measurement is an invasive process which generally disturbs the system. Due to this phenomenon, there exist incompatible quantum measurements, i.e. measurements that cannot be simultaneously performed on a single copy of the system. It is then natural to ask what the most incompatible quantum measurements are. To answer this question, several measures have been proposed to quantify how incompatible a set of measurements is, however their properties are not well-understood. In this work, we develop a general framework that encompasses all the commonly used measures of incompatibility based on robustness to noise. Moreover, we propose several conditions that a measure of incompatibility should satisfy, and investigate whether the existing measures comply with them. We find that some of the widely used measures do not fulfil these basic requirements. We also show that when looking for the most incompatible pairs of measurements, we obtain different answers depending on the exact measure. For one of the measures, we analytically prove that projective measurements onto two mutually unbiased bases are among the most incompatible pairs in every dimension. However, for some of the remaining measures we find that some peculiar measurements turn out to be even more incompatible.performed simultaneously by performing the parent measurement. If such a parent measurement does not exist, we say that the measurements are incompatible (or not jointly measurable). We remark here that other notions of compatibility, such as commutativity, non-disturbance and coexistence, are also used in the literature [1,3]; let us for completeness briefly explain how they are related. Commutativity of a measurement pair implies nondisturbance, which in turn implies joint measurability, which then implies coexistence. Moreover, it is known that none of the converse implications hold in general, therefore these notions are strictly distinct [4]. In this work we focus solely on the notion of joint measurability, because the existence (or not) of a parent measurement has a clear operational meaning. Therefore, throughout the present paper we use the terms '(in) compatibility' and '(non-)joint measurability' interchangeably. It is important to notice that whenever two measurements are compatible, they cannot be used to produce quantum advantage in tasks like Bell nonlocality [5] or Einstein-Podolsky-Rosen steering [6,7]. Moreover, it was recently shown that joint measurability is equivalent to a specific notion of classicality, namely, preparation non-contextuality [8,9]. Hence, one may think of compatible measurements as 'classical' , and incompatible measurements as a resource for the above tasks. Therefore, it is of fundamental importance to characterise and understand the structure of incompatible measurements.What is particularly important is to go beyond the dichotomy of compatible and incompatible measurements, and quantify to what extent a pair of measurements is incompatible. A natural framework for this qua...