In the past decade, the concept of parity-time (PT ) symmetry, originally introduced in non-Hermitian extensions of quantum mechanical theories, has come into thinking of photonics, providing a fertile ground for studying, observing, and utilizing some of the peculiar aspects of PT symmetry in optics. Together with related concepts of non-Hermitian physics of open quantum systems, such as non-Hermitian degeneracies (exceptional points) and spectral singularities, PT symmetry represents one among the most fruitful ideas introduced in optics in the past few years. Judicious tailoring of optical gain and loss in integrated photonic structures has emerged as a new paradigm in shaping the flow of light in unprecedented ways, with major applications encompassing laser science and technology, optical sensing, and optical material engineering. In this perspective, I review some of the main achievements and emerging areas of PT -symmetric and non-Hermtian photonics, and provide an outline of challenges and directions for future research in one of the fastest growing research area of photonics.