Measurement of Media Exposure

Nagler, Rebekah H.

doi:10.1002/9781118901731.iecrm0144

Cited by 13 publications

(10 citation statements)

References 32 publications

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“…The measurement of media use has relied for decades on self-reports [48,60]. However, these self-reports have been shown to be unreliable across many domains.…”

Section: Reliability Of Self-reported Media-use Measuresmentioning

confidence: 99%

How Well Do People Report Time Spent on Facebook?

Ernala

Burke

Leavitt

et al. 2020

Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems

100

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Many studies examining social media use rely on self-report survey questions about how much time participants spend on social media platforms. Because they are challenging to answer accurately and susceptible to various biases, these selfreported measures are known to contain error -although the specific contours of this error are not well understood. This paper compares data from ten self-reported Facebook use survey measures deployed in 15 countries (N = 49,934) against data from Facebook's server logs to describe factors associated with error in commonly used survey items from the literature. Self-reports were moderately correlated with actual Facebook use (r = 0.42 for the best-performing question), though participants significantly overestimated how much time they spent on Facebook and underestimated the number of times they visited. People who spent a lot of time on the platform were more likely to misreport their time, as were teens and younger adults, which is notable because of the high reliance on college-aged samples in many fields. We conclude with recommendations on the most accurate ways to collect time-spent data via surveys.

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“…The measurement of media use has relied for decades on self-reports [48,60]. However, these self-reports have been shown to be unreliable across many domains.…”

Section: Reliability Of Self-reported Media-use Measuresmentioning

confidence: 99%

How Well Do People Report Time Spent on Facebook?

Ernala

Burke

Leavitt

et al. 2020

Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems

100

View full text Add to dashboard Cite

show abstract

“…Applying a communication perspective, we will discuss the role of communication a) in the building of norms and b) for the moderation of normative social influences on behavior. By communication, we mean interpersonal communication and media exposure; interpersonal communication refers to the social interaction between people that can occur offline (face-to-face) and online (computer-mediated 2 ; Berger, 2008), and media exposure represents the "extent to which individuals encounter" messages or content (Nagler, 2017; see also Vreese & Neijens, 2016) that are produced and disseminated by institutional and professional sources. To understand the role of interpersonal communication and media exposure in the formation of norms and for the moderation of normative social influences comprehensively, we will refer to different communication theories that provide first answers to the questions concerning from where norms come and under which circumstances they are particularly influential.…”

Section: Communication's Role In Norm-building and Norm-moderationmentioning

confidence: 99%

Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior

Geber¹,

Hefner²

2019

SCM

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Much of human behavior is influenced by social norms. Although communication represents one important mechanism through which norms are formed and disseminated, the role of communication has not yet received sufficient attention in social norms research. The present paper develops a communication perspective on normative social influences by applying the theory of normative social behavior (TNSB) as a guiding framework. Taking into account recent and significant changes in our media environment, propositions on the role of communication with referent others (online and offline) a) in the building of norms and b) for the moderation of normative social influences on behaviors are stated. We discuss the benefits and limitations of our communication perspective and raise questions that should be considered in future research.

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“…The concept of media use has been understood (and operationalized, see Nagler, 2017) quite heterogeneously in extant literature. Media use comprises several stages within the communication process including decision and implementation (Rogers, 2003).…”

Section: Differences Between Ex-post and In-situ Media Use Measuresmentioning

confidence: 99%

Reporting Mobile Social Media Use: How Survey and Experience Sampling Measures Differ

Naab

Karnowski

Schlütz

2018

Communication Methods and Measures

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Quantifying the ubiquitous, ephemeral, and highly diverse patterns of mobile social media (MSM) use is a challenge for communication research. Most researchers employ retrospective survey measurement, thus depending on the accuracy of users' memories and generalizations. Alternatively, some researchers rely on in-situ measurement, being less dependent on users' memories and generalizations, but requiring random situation samples. To assess differences and similarities between these two measurement approaches we analyzed whether characteristics (duration and frequency of a usage episode, habit, elaboration, and gratifications) of MSM use (regarding Facebook, WhatsApp, and YouTube) vary between retrospective survey and mobile experience sampling measurement. We observe a consistent pattern of higher estimates in retrospect as compared to individual averages of in-situ reports. The absolute magnitude of these differences varies considerably between platforms and characteristics studied. Nonetheless, for most constructs and platforms we find low significant positive correlations between retrospective and aggregated in-situ values.

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Measurement of Media Exposure

Cited by 13 publications

References 32 publications

How Well Do People Report Time Spent on Facebook?

How Well Do People Report Time Spent on Facebook?

Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior

Reporting Mobile Social Media Use: How Survey and Experience Sampling Measures Differ

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