In the present work, mathematical modeling combined with measurement of the velocities near mold surface with rod deflecting method at the high temperature was carried out to optimize the flow field of slab continuous casting mold with medium width of 1230 mm for the production of an automobile exposed panel. The results show that the measured results of the velocities near the mold surface are in good agreement with the calculated results. The velocities near the mold surface increase with increasing the casting speed and decreasing the argon gas flow rate. When the casting speed is increased from 1.0, to 1.3, 1.5, and 2.0 m/min, the flow pattern in the mold is changed from single-roll flow (SRF), to unstable flow (UF), and then to double-roll flow (DRF), the top surface level fluctuations has the smallest value at 1.5 m/min. When the argon gas flow rate is 1 and 4 L/min, the velocity near the mold surface has a moderate value, and the flow pattern in the mold is DRF and the top surface level fluctuation is small and symmetrical. When the submerged entry nozzle (SEN) submergence depth is increased to 200 mm, the velocities near the mold surface decrease, and the top surface level fluctuation becomes small. The optimized flow field in the mold can be judged to be favorable to the surface quality of the automobile exposed panel; if the velocities near the mold surface are relatively small, the flow pattern in the mold is DRF and the top surface level fluctuation is small and symmetrical.