Previous work has shown that guest-host ferroelectric systems incorporating dichroically absorbing dyes are suitable for use in colour display applications. These utilize either the dichroic absorption of a conventional dye, or the emission of a fluorescent dye. We present here the electrooptical properties of several advanced ferroelectric liquid crystals doped with a new fluorescent dye, coloured blue in emission. The data consists of measurements of tilt angle, response time, spontaneous polarization, and rotational viscosity, from which we conclude that certain hosts are not adversely affected by the fluorescent dopants. These results are then discussed in connection with the use of these mixtures in two novel colour display configurations, which are also presented, utilizing either the dichroic absorption or the polarized fluorescence of the fluorophore guests.