Simplified template cross sections define a framework for the measurement and dissemination of kinematic information in Higgs measurements. We benchmark the currently proposed setup in an analysis of dimension-6 effective field theory operators for W H production. Calculating the Fisher information allows us to quantify the sensitivity of this framework to new physics and study its dependence on phase space. New machinelearning techniques let us compare the simplified template cross section framework to the full, high-dimensional kinematic information. We show that the way in which we truncate the effective theory has a sizable impact on the definition of the optimal simplified template cross sections. * See Ref.[1] for an alternative formulation and a toy example, Ref.[47] for a comparison with the Matrix Element Method and the traditional Optimal Observable approach, and Ref.[26] for a tool that makes it easy to use this technique.