Measures of perceived sustainability

Abstract

Sustainable marketing, as noted by numerous academics and practitioners, refers to a form of marketing that makes a net positive contribution to society in terms of environmental, social and economic developments. Firms' interest in sustainability as an aspect of business performance other than financial goals has steadily increased. Various factors (including societal mandates incorporated into regulations, concern about loss of sales and a potential decline in corporate reputation) pressure companies into implementing proper sustainability management. The purpose of this study is to clarify measures of perceived sustainability (MPS) from a marketing perspective, to analyze the effects of perceived sustainability on customer equity and to develop theoretical frameworks and implications that will allow sustainable marketing concepts to be globally competitive.The MPS scales identified in this study enable researchers to examine relationships between perceptions of sustainability and other key customer equity drivers, such as value equity, brand equity and relationship equity. Among other reasons, this may cause practitioners to value MPS. By understanding perceived sustainability, practitioners can develop economic, social and environmental performances that effectively utilize sustainability. The MPS scales offer researchers a tool for measuring perceived sustainability that is consistent with the literature on sustainability, while recognizing the reality that sustainability is a multidimensional construct. The rigor reflected in the multiple methods for generating scale items as well as the multiple stages in the scale development process results in a scale that should be useful to both researchers and practitioners.

Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being

“…Perceived sustainability was measured using five items adapted from Kim et al (2015), capturing consumers' perceptions of the environmental sustainability practices of a luxury marketer.…”

Perceived Sustainability and Customer Engagement in the Online Shopping Environment: The Rational and Emotional Perspectives

“…We adopted three items from Kianpourm, Jusoh and Asghari [37] to measure product sustainability and three items from Kim, Taylor, Lee, et al [3] to measure online shopping service sustainability. We adopted three items from Fornell, Johnson, Anderson, et al [56] to measure satisfaction.…”

“…Kim, Taylor, et al [3] SS1: The online seller offers green delivery service. SS2: The online seller uses recycled packing materials for delivery.…”

“…Customers today pay more attention to product and service sustainability when shopping online [1]. Facing increasing pressures from customers' environment concerns, more and more firms in the online market have engaged in enhancing the customers' perceived sustainability of a product and service to establish close customer relationships [1][2][3]. For instance, Apple emphasized that the company uses 100% recycled aluminum to make its products and that it provides free recycling service for old devices.…”

Study of Spanish Brands on Sustainability and Reputation in the Fashion Sector

“…In addition, Jacobs et al [72] use this methodology to investigate the distance between attitude and buying behaviour in sustainable fashion or the effect of sustainability in fashion brands on brand loyalty [73]. Other researchers in the fashion sector that have used the SEM methodology are Kim et al [74],…”