2004
DOI: 10.4102/sajhrm.v2i3.49
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Measuring A Customer Intimacy Culture In A Value Discipline Context

Abstract: The purpose of the study was to evaluate a questionnaire for the assessment of a customer intimacy culture in the value discipline context. The main survey was completed by using a convenience sample of permanent employees (N = 200) at line, middle and top management levels of an organisation in the entertainment industry. This sample was taken from staff on structured developmental paths, while attending scheduled training events. The 169 completed questionnaires that were returned were used for the final dat… Show more

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Cited by 4 publications
(3 citation statements)
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“…Thus, if the value of the test increases and the associated significance level decreases, there is a strong indication that the null hypothesis will be rejected and the alternative hypothesis accepted (Zillmer & Vuz, 1995 as quoted in Potgieter & Roodt, 2004). Similarly, if the value decreases and the significance level increases, the alternative hypothesis would be rejected and the null hypothesis accepted.…”
Section: Resultsmentioning
confidence: 97%
“…Thus, if the value of the test increases and the associated significance level decreases, there is a strong indication that the null hypothesis will be rejected and the alternative hypothesis accepted (Zillmer & Vuz, 1995 as quoted in Potgieter & Roodt, 2004). Similarly, if the value decreases and the significance level increases, the alternative hypothesis would be rejected and the null hypothesis accepted.…”
Section: Resultsmentioning
confidence: 97%
“…Treacy and Wiersema's (1995) strategy typology, emphasizing three 'value disciplines' (operational excellence, service leadership and customer intimacy), has been found appropriate in previous studies focusing on service firms (e.g. Potgieter and Roodt, 2004). We complemented this approach by adopting an inductive method, examining annual reports of 50 UK KIBS firms in 2012 and interviewing managers of 6 UK KIBS companies.…”
Section: Independent Variablesmentioning
confidence: 99%
“…i.e., what will be perceived as value adding by the customers particular to their sector and service or product? (Potgieter & Roodt, 2004). Hence, Treacy & Wiersema (1995) have identified three value disciplines in general such as Operational excellence, Customer intimacy and Product leadership on which organisations should focus.…”
Section: Introductionmentioning
confidence: 99%