Measuring Brand Awareness as a Component of Eating Habits in Indian Children: The Development of the IBAI Questionnaire

Vecchio, Maria Gabriella; Ghidina, Marco; Gulati, Achal; Berchialla, Paola; Paramesh, Elizabeth Cherian; Gregori, Darío

doi:10.1007/s12098-014-1447-y

Cited by 6 publications

(9 citation statements)

References 36 publications

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“…The new ABAI was found to detect varying levels of brand awareness in this study population, both across age groups and also for food product categories. Consistent with previous IBAI studies [ 18 – 21 ], the ABAI facilitated more correct responses for the recognition (product-association) task compared with the recall (brand naming) task.…”

Section: Discussionsupporting

confidence: 88%

“…This study aimed to develop a tool for measuring food/drink brand awareness in Australian children, aged 7–12 years, as a proxy for their prior food marketing exposure, based on the existing International Brand Awareness Instrument [ 18 – 21 ]. The new ABAI was found to detect varying levels of brand awareness in this study population, both across age groups and also for food product categories.…”

Section: Discussionmentioning

confidence: 99%

“…With reference to previous IBAI studies [ 18 – 21 ], we developed the ABAI paying attention to specific criteria when selecting the brands. Firstly, we identified food/drink brands that represented the ‘big 5’ categories of foods and beverages.…”

Section: Methodsmentioning

confidence: 99%

“…The recognition task displayed pictures of differing food/drink products and asked children to choose the corresponding product [ 18 ]. The IBAI has since been adapted in Italy [ 19 ], Chile [ 20 ] and India [ 21 ]; these studies used a shorter version of the tool (12-brands) to reduce participant burden [ 19 , 20 , 21 ]. However, no thorough psychometric assessment of these tools has been conducted.…”

Section: Introductionmentioning

confidence: 99%

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Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument

et al. 2015

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BackgroundChildren’s exposure to food marketing is one environmental determinant of childhood obesity. Measuring the extent to which children are aware of food brands may be one way to estimate relative prior exposures to food marketing. This study aimed to develop and validate an Australian Brand Awareness Instrument (ABAI) to estimate children’s food brand awareness.MethodsThe ABAI incorporated 30 flashcards depicting food/drink logos and their corresponding products. An abbreviated version was also created using 12 flashcards (ABAI-a). The ABAI was presented to 60 primary school aged children (7-11yrs) attending two Australian after-school centres. A week later, the full-version was repeated on approximately half the sample (n=27) and the abbreviated-version was presented to the remaining half (n=30). The test-retest reliability of the ABAI was analysed using Intra-class correlation coefficients. The concordance of the ABAI-a and full-version was assessed using Bland-Altman plots. The ‘nomological’ validity of the full tool was investigated by comparing children’s brand awareness with food marketing-related variables (e.g. television habits, intake of heavily promoted foods).ResultsBrand awareness increased with age (p<0.01) but was not significantly correlated with other variables. Bland-Altman analyses showed good agreement between the ABAI and ABAI-a. Reliability analyses revealed excellent agreement between the two administrations of the full-ABAI.ConclusionsThe ABAI was able to differentiate children’s varying levels of brand awareness. It was shown to be a valid and reliable tool and may allow quantification of brand awareness as a proxy measure for children’s prior food marketing exposure.

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Section: Discussionsupporting

confidence: 88%

Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument

et al. 2015

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“…The IBAI score could range from a minimum of 0 to a maximum of 36 points. A detailed description of the instrument (http://www.brand-ibai.com/) and of the procedure used to administer it are given elsewhere .…”

Section: Methodsmentioning

confidence: 99%

Does Love Really Make Mothers Blind? A Large Transcontinental Study on Mothers' Awareness About Their Children's Weight

Gregori

Hochdorn

Azzolina

et al. 2018

Obesity

Self Cite

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Abusive advertising of food and drink products on Brazilian television

Guimarães

Mais

Leite

et al. 2021

Health Promotion International

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In Brazil, any advertising strategies that take advantage of the child’s judgment or induce consumers to make harmful health choices are considered abusive. However, the efficacy of restrictions on their use on television (TV) food advertising remains poorly understood. This study analysed the extent and nature of abusive techniques according to national regulations and patterns in their use in food-related ads. Cross-sectional studyrecorded the programming of the three most popular TV channels (6 am–12 am), during eight non-consecutive days, in April 2018. Data collection was based on the INFORMAS protocol and two national regulations. Descriptive analyses were used to describe the types of food ads and abusive techniques used in ultra-processed products (UPP) ads. Principal component analysis was applied to identify patterns of abusive marketing techniques and to relate them to specific food groups. More than 90% of food ads included at least one UPP. Overall, 10.1% of UPP ads targeted children and 57.7% used some kind of abusive technique directed to children and adolescents. Most ads contained messages inducing harmful health choices did not present adequate and clear information about the product and contained more than one type of abusive technique. Four out of five patterns in the use of abusive techniques in UPP ads were specifically directed to children, and fast-food meals were associated with three out of five patterns. The high abusiveness of food advertising in UPP ads should be considered a public health concern given their impact on children’s food choices and health.

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Measuring Brand Awareness as a Component of Eating Habits in Indian Children: The Development of the IBAI Questionnaire

Cited by 6 publications

References 36 publications

Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument

Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument

Does Love Really Make Mothers Blind? A Large Transcontinental Study on Mothers' Awareness About Their Children's Weight

Abusive advertising of food and drink products on Brazilian television

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