2017
DOI: 10.1016/j.paid.2016.11.037
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Measuring chronic regulatory focus with proverbs: The developmental and psychometric properties of a French scale

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Cited by 15 publications
(6 citation statements)
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“…For example, insurers can use some prevention-focused messages or proverbs that can be presented as helping consumers avoid something negative or key pain points and helping them precisely perceive the traffic risk, which in turn encourages consumers to buy more insurance coverage to avoid potential monetary loss. Insurers can also design a scale to assess consumers’ prevention focus level according to the proverbs (Faur et al, 2017). Insurance agents may ask consumers to indicate their agreement with these proverbs before they make a decision about insurance coverage; gift vouchers can be used to encourage participation in this task.…”
Section: Discussionmentioning
confidence: 99%
“…For example, insurers can use some prevention-focused messages or proverbs that can be presented as helping consumers avoid something negative or key pain points and helping them precisely perceive the traffic risk, which in turn encourages consumers to buy more insurance coverage to avoid potential monetary loss. Insurers can also design a scale to assess consumers’ prevention focus level according to the proverbs (Faur et al, 2017). Insurance agents may ask consumers to indicate their agreement with these proverbs before they make a decision about insurance coverage; gift vouchers can be used to encourage participation in this task.…”
Section: Discussionmentioning
confidence: 99%
“…Regulatory focus has been shown to influence how individuals make judgments and decisions [23]. We have already regulatory focus in our MARC virtual agent platform [12,13]. Regulatory focus is also being used for the generation of persuasive messages [11].…”
Section: Discussionmentioning
confidence: 99%
“…To determine the regulatory focus type of the participants, the Regulatory Focus Questionnaire—proverb form (Faur et al, 2017 ) was given to each of them upon the completion of the experiment. Therefore, the experimenters did not know before the interaction the regulatory type of the participants.…”
Section: Methodsmentioning
confidence: 99%