“…Despite the sports' global appeal, the empirical literature on F1 racing is relatively sparse, particularly when it comes to modeling consumer (tv) interest. More precisely, despite the existence of a handful of empirical studies assessing the competitive balance, and therefore an integral aspect of Rottenberg's (1956) original demand equation, in F1 racing (e.g., Budzinski andFeddersen, 2020;Judde et al, 2013;Mastromarco & Runkel, 2009), none of these studies also explored an association with consumer demand. Similarly, Rockerbie and Easton (2021), although interested in estimating the specific driver effects in F1 racing, limit their analysis to an evaluation of sporting performances, as have others (e.g., Bell et al, 2016;Eichenberger & Stadelmann, 2009;Philips, 2014).…”