Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites

Singh, Nitish; Matsuo, Hisako

doi:10.1016/s0148-2963(02)00482-4

Cited by 127 publications

(154 citation statements)

References 6 publications

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“…Cultural values do not only determine the behavior that is acceptable in particular situations, but also influence how we interact with other members of our society [20]. In addition, culture has been seen to have a strong influence on motivations, lifestyles, and even product choices [21].…”

Section: Cultural Influencementioning

confidence: 99%

User Experiences on a Community-Based Music Voting Service

Koskela

Julkunen

Keränen

et al. 2009

2009 Congress on Services - I

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Abstract-In this paper, we introduce and evaluate a community-based music voting service that relies on a DHTbased peer-to-peer network. Each community is created as a separate DHT overlay that is connected to a specific entertainment premise such as a cafeteria. A small-scale user testing was conducted in a laboratory environment to examine the attitudinal, social and perceived behavioral control factors associated with the community-based music voting service. Data was collected using questionnaires and short group interviews. The results indicate that the community-based services are seen attractive, and the service as such a very interesting and applicable idea, but the functionality would need to be enhanced.

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Section: Cultural Influencementioning

confidence: 99%

User Experiences on a Community-Based Music Voting Service

Koskela

Julkunen

Keränen

et al. 2009

2009 Congress on Services - I

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“…Recently, studies have extended these cultural conclusions into analyses of website content ( Cho & Cheon, 2005;Singh & Matsuo, 2004). For instance, Cho and Cheon (2005) found that corporate Web sites in the United States and the United Kingdom tend to emphasize consumer-message and consumer-marketer interactivity.…”

Section: Content Analyses: Cultural Diff Erences In the Prevalence Ofmentioning

confidence: 99%

Cross-Cultural Consumer Psychology

Shavitt¹,

Lee²,

Johnson³

Handbook of Consumer Psychology

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OVERVIEWEvery year, multinational companies spend billions of dollars in marketing their products around the world. Some of this money is wasted or, worse, actually damages the marketer's reputation through cultural or linguistic faux pas (e.g., Ricks, 1983). As new global markets emerge, and existing markets become increasingly segmented along ethnic or subcultural lines, the need to market eff ectively to consumers who have diff erent cultural values has never been more acute. Th us, it is no surprise that in the last ten to 15 to 20 years, culture has rapidly emerged as a central focus of research in consumer psychology. What is Culture?Culture is a crucial concept for the understanding of consumer behavior because it is the lens through which people view marketing messages and products. Culture consists of shared elements that provide the standards for perceiving, believing, evaluating, communicating, and acting among those who share a language, a historical period, and a geographic location. As a psychological construct, culture can be studied in multiple ways-across nations, across ethnic groups within nations, across individuals within nations (focusing on cultural orientation), and even within individuals through the priming of cultural values. As will be discussed presently, regardless of how culture is studied, cultural distinctions have been demonstrated to have important implications for advertising content, persuasiveness of appeals, consumer motivation, consumer judgment processes, and consumer response styles. Chapter Organization and ScopeIn this chapter, numerous studies on these topics are reviewed and discussed. Because reviewing the rapidly growing area of cross-cultural psychology could fi ll several handbook chapters, we are by necessity selective in our coverage. We focus more heavily on fi ndings specifi c to the consumer domain rather than a more general review of cultural diff erences. Th e content is organized around both the theoretical and the methodological implications of cultural diff erences in consumer judgments. Th e individualism/collectivism cultural construct and independent/interdependent selfconstrual construct are given special attention because extensive research has demonstrated the implications of these variables for outcomes relevant to consumer behavior. Because the study of culture requires the cross-cultural equivalence of measurement, the second half of this chapter addresses in detail specifi c measurement issues and culturally based response biases likely to be of interest to consumer psychologists. We close with a review of issues and methods for addressing measurement equivalence and cultural variability in response styles. CULTURAL VARIATION: STRUCTURAL ISSUES What Are the Key Cultural Constructs or Dimensions?Th e constructs of individualism and collectivism represent the most broadly used dimensions of cultural variability for cross-cultural comparison (Gudykunst & Ting-Toomey, 1988). In individualistic (IND) cultures, people tend to prefer independent rel...

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“…Their theses produce no direct connection to landing page design, but were dispersed by the authors of the present work on the elements of landing pages [8]. Marcus (2005) focus their research on different types of websites providing information that helps to configure the design with respect to the cultural dimensions of Hofstede [13,15,17,20,23,24,25]. Zahedi and Bansal (2011) focus on the cultural design of website images [27].…”

Section: Literature Reviewmentioning

confidence: 99%